When it comes to content creation, variety is key. And with Facebook’s new posting interface, it’s easier than ever to shake up your content calendar in order to engage your audience in new and exciting ways. One avenue businesses can take is by creating an offer, a discount or promotion available exclusively through Facebook to users who have liked your page. In addition to encouraging engagement, Facebook Offers are a great way to reward your loyal fans and customers.
There are four types of offers business pages can choose from; Percent Off, Amount Off, Buy One, Get One, or Free Stuff. Businesses also have the ability to choose how they want customers to redeem the offer – In Store Only, In Store and Online, or Online Only. Users can easily claim offers and bookmark them for use at a later time, and Facebook will even send reminders when an offer is expiring soon. Note: Facebook Offers are only available to business Pages with at least 400 Likes.
There’s no magic recipe for Facebook Offer success, but these best practices are sure to get you started on the right foot.
Be Generous
Make your offer worth shoppers’ while! While there’s no minimum discount required to create an offer, significant discounts generally perform much better. According to Facebook, offers with free items or discounts of at least 20% will typically reach more people than lesser offers.
Image Is Everything
Engaging imagery can make all the difference, so take the time to find or create an image that will catch users’ eyes. Photos of people using a product tend to perform better than photos of a product by itself and both usually perform better than logos or text. The Facebook newsfeed is a busy, content-cramped space; the right image can help you stand out from the clutter.
Expiration Date Matters
If you don’t give shoppers a reasonable amount of time to redeem your offer, your efforts won’t be successful. Give people at least a few days to see and claim an offer and allow time for your offer to be shared among friends on Facebook.
Promote Your Offer
The simplest way to boost your offer’s performance is to promote it through Facebook Ads. This will allow you to target specific demographics and reach people outside your Page Likes audience. If your company doesn’t have a Facebook ad budget, promote your offer organically by encouraging users to share with friends, pinning it to the top of your page, and leveraging your other social channels.
Remember: no two businesses are exactly alike, so what works for one brand may not work for another. The best way to create successful offers is through trial and error. Experiment with different types of offers and approaches and see what your customers respond to best. It’s your time to get creative!
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