YouTube is the Mecca for video sharing, where 1 billion users actively interact every single day. As the world’s largest video site, YouTube is a platform for business owners to showcase a product, launch a campaign and educate the masses. Videos are shared on social media 12 times more than text and links combined. So having an active YouTube account is a key component in establishing a strong social media platform.
During the YouTube bootcamp session at Katie Wagner Social Media, we focus on the importance of setting up a strong channel. Taking the time to set-up your account is similar to laying down the foundation for a new home: it needs to be strong, consistent and impressionable.
Three tips for setting up your YouTube channel:
- Include links to your social media and to your website. This is helpful because some people may be rushed for time and just want to learn more about how to contact your company.
- Choose a trailer video that will be the first thing people see when they visit your YouTube account. It should describe what you want people to know about your company.
- Add a cover photo and profile picture much like you would on Facebook and Twitter. Making sure the pictures are the same across all your channels helps brand your business online.
Another option to think about is whether you want to add playlists to your channel. This tool helps to neatly organize videos by topic. It’s a great way to make your channel easy to navigate if you have a lot of content, so viewers can search for exactly what they want to see. Playlists help you build a content library.
When you’re ready to start uploading videos, remember to add industry friendly keywords in your video descriptions to boost your chances of showing up in Google searches. The title of your video should also be something catchy and concise to lure a viewer in.
For more social media tricks of the trade, check out our How To videos on YouTube.