If your business’ budget is running thin but you’re still trying to gain more Facebook followers, we are here to help! Increasing fans on Facebook can improve your company’s credibility, while also expanding your organic reach. Here are three ways to gain more followers for free.
Make Sure Your Profile is Complete
Fill out all of your profile information so curious users can get a better understanding of what you do. The more information you include, the better chance you have of connecting with customers who need your services or share similar interests. Facebook gives you several opportunities to explain your business’ identity under the “about” section’s short description and long description. Once you’ve perfected your profile, start following pages that share your company’s interests. Network for free by commenting and sharing other pages’ content; this will put you in front of potential new followers who would otherwise never know about your business.
Turn Personal Connections Into Digital Ones
Your real-life connections can become a digital jackpot. Don’t be afraid to ask your friends to comment and share your business’ content; the more shares you get, the more people will see your posts organically. Also, include social media buttons on your company website to cross-promote your brand identity. Invite people to follow your professional page by sending invites through your personal profile and email contacts.
Create Content People Want to See and Share
In order to increase user interaction on your business page, include images and links in your posts whenever possible. Try sticking to 2-3 sentences in your posts because rambling paragraphs can bore and confuse your audience. Don’t be afraid to mimic posts from the past that got quality engagement on your page. If you don’t have time to post on your business’ page twice a day, start scheduling content to keep your brand identity active on social media, even when you’re away.
By utilizing these three techniques, you can expand your fan base without expanding your budget. For one of the easiest ways to learn more about how social media can help your business, follow us on Facebook!
Or, sign up for our Social Media Bootcamp!