How to Engage with Different Generations on Social Media

Photo credit: bethaniebatalis

Social media isn’t a shotgun approach, where you spray content out and hope people love it. This holds true when targeting different age demographics. It is critical to determine the habits and preferences of your target generation and develop detailed social targeting techniques.

Here’s a guide to help you connect with all ages!

Millennials

Growing up with technology at their fingertips, it’s no surprise that millennials favor their information on-demand. Social media packs a powerful punch with millennials, who use these channels as their first choice when contacting businesses or finding product recommendations before making purchasing decisions. They’ve come to expect a strong customer service presence on social media. Cultivate a relationship with them by using trustworthy and memorable brand advocates to focus on influence. Amp up engagement efforts by tapping into subjects they care about. Your company will likely find millennials sharing vibrant selfies on Instagram and pinning products they love on Pinterest.

Generation X

Studies show that Generation X has the highest rate of brand loyalty than its predecessors and successors. Companies can capitalize off of this result by sharing content that has a strong call to action, which Gen Xers are more likely to share. Implement better strategies to connect with this video streaming demographic by scheduling posts between 8 p.m. and midnight – when they are active on social media. Win them over by providing simple click through links to websites and avoid using polls and quizzes. Gen Xers have quite the disposable income, which makes luxurious services and products appealing to them. Don’t forget to indulge their need for nostalgia and comfort to forge a strong connection with this audience, which you are likely to find on Facebook, YouTube, and Twitter.

Baby Boomers

Slightly more than half of Baby Boomers own a smart phone, but don’t be too quick to discount your social media marketing efforts to this seasoned population. Because this generation interacts more with informative posts, they can be viewed as more opinionated than Gen Xers and Millennials. Interactive content like quizzes, polls, and questionnaires are great tools to spark social engagement with Baby Boomers. They are more likely to visit a company’s website after finding them on social media, making social media a smart way to encourage newsletter signups among Boomers. This generation prefers slower, more informative video content, and you are more likely to find them surfing Facebook from their computer. Most importantly, whatever your call to action is, make sure it is a very simple process. Ease of use is extremely important to the older people on social media.

 

Make sure you understand your audience and the best strategies for targeting them in your next social media campaign.

Cultivate stronger engagement with your target audience by following our blog for helpful tips!

 

 

Follow Macrae Brennan-Fuller:
Macrae is a Content Editor at KWSM, and has previously worked as a journalist for newspapers, magazines and online publications. She also has experience in internal communications, media relations and public affairs. Macrae's favorite social media channel is LinkedIn.