For some time now, businesses have focused mainly on creating campaigns aimed towards B2B or B2C, but a different sector is emerging in 2020 called B2Me. Consumers are constantly being faced with cluttered feeds of ads and pushy campaigns that don’t specifically speak to their needs. Here’s how you can use B2Me marketing to create a more tailored experience for your customers.
What is B2Me Marketing?
This style of marketing takes place on a more customized, singular level. Here, you are focusing on the preferences, interests, and persona of a particular customer to create a more customer-centric experience. B2Me marketing involves helping your customers make the right choices and fully enjoy their buyer experience based on your research, expertise, and personalized, relevant content. This process is about putting the control back into the hands of your customers and effectively speaking to their desires and motivations.
How can businesses incorporate B2Me marketing into their strategy?
First, you’ll want to sift through any customer data you’ve collected from your CRM and any other automation tools you’ve put in place. What trends do you see? What unique information is showing up in the data? Next, conduct deeper buyer persona research to make sure you have a clear idea of your consumers’ archetypes. Find out who they are, what they want, and what data you’ll need to personalize your messaging. This combined information will help you effectively map out a clear path from product/service to consumer. Here are a few questions to get you started:
- What are their interests, needs and desires?
- Where are they spending most of their time?
- What social media channels do they prefer?
- What does the conversation look like and sound like on those channels?
- What trends and user behaviors occur on those channels?
Once you’ve acquired the data you need, you can begin creating personalized content that helps each customer understand why your product/service is right for them, rather than content that is overly general and not compelling.
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