When it comes to asking questions, you’re bound to find someone, or something, with the answer! As a business, asking questions through your content is one of the best ways to get your audience engaged and start an open forum to receive feedback and get to know your followers.
Mostly everyone on social media likes to be heard, give them a chance to speak! If you show that you’re genuinely interested in what your audience thinks, they’ll be more interested in what you have to say. So, what types of questions should you be asking?
Open-Ended
One of the best ways to engage your audience is to ask them open-ended questions. This allows you to get feedback from your followers and create an open forum for discussions to articulate. The trick to figuring out the best open-ended questions is to think of something relevant to your audience! For example, if you’re speaking to business owners, how have you been incorporating questions into your social media?
Either/Or
Another great way to get traffic to your social content is with Either/Or questions, or A or B. These are quick and eye catching for your audience! Put two photos together and ask which the audience prefers. This will also give you some insight into what your audience likes and dislikes for future content.
Favorites
Similar to Either/Or, ask your audience for their opinions! Whether it’s favorite restaurants or business strategies, your audience has a preference and your goal is to find out what that is. The more you know about your audience the better!
Fill In The Blank
Fill in the blank questions give your audience a small space to make an impact. By having them fill in their answer this allows them to show creativity in a quick and easy way. It gets your followers thinking and gives you more insight into who they are. Plus it’s fun!
Trending Questions
It’s important as a business to stay up to date in current events and trending topics. Show your audience that you’re well suited in all the current topics out there! By asking these types of questions, you also become a resource for your followers to hear about news and participate in the discussion.
Now that you know which questions to ask your audience, it’s just as important to participate in the conversations that emerge! When they start answering, thank them for their answers and let them know your opinions. This will help humanize your brand and make your page more personal.
