SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain relevant in Google and other search engines’ search results.
If you’re in need of a quick SEO tune-up on your website, here are some simple SEO tactics that you can implement on your website today and add to your long-term holistic digital marketing strategy.
Start a Blog
Did you know that companies who blog produce an average of 67% more leads monthly than companies that don’t blog?
Blog sections on websites are especially good for SEO because these blogs are opportunities to talk about your business’s niche and embed keywords without keyword stuffing.
If you choose to begin blogging, stick to a schedule as this will also help with SEO. Google and other search engines like to see that websites are adding valuable, keyword-rich content on a regular basis.
Simple blog topics your business can begin writing about immediately include staff highlights, any awards you’ve recently won, or thought leadership commentary on current news related to your industry.
Make Sure All Pages & Links are Working
This may seem obvious, but ensuring that everything on your website is properly is one of the easiest things you can do for SEO and one of the main things you should prioritize doing on a regular basis.
As your website naturally grows larger over time, with more content and more pages, checking all of these pages may take a good amount of time. But it’s worth it. Nothing hurts your credibility to search engines (and customers) more than a website with pages that don’t load, or pages that are full of errors.
Checking that all pages work on a desktop, mobile phone, and tablet is a best practice; you’ll want to check the formatting and make sure it works across all devices.
Add Internal and External Links
Search engines view links as a sign of credibility. On your business’s website pages, when it makes sense, include links out to credible sources. Credible sources can be things like scholastic journals, news sources, government pages, or other well-established businesses.
Besides adding a few links to credible sources a SEO tactic that you can easily implement is internally linking to your other website pages. For example, if you craft a staff highlight about one of your team members that is featured on your business’s About page, link to his or her staff highlight in their personal About or Bio section.
Getting other businesses or articles to link to your website also will add credibility for SEO, but remember that this is an earned tactic that may take more time and networking.
SEO is a digital marketing tactic that plays out over weeks and months; the results aren’t instant. With this in mind, start by implementing these quick SEO tactics today, keep up with them in the future, and measure the results over time.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
Are you ready to come up in more search results, make sure the right people are finding you online, and generate the results you’ve been looking for? Our team remains on the cutting edge of constantly changing SEO trends.
CONTACT US to schedule a complimentary website audit to check your site’s performance.