“Does my website need video?” This question is increasingly relevant as people’s content preferences change.
According to YouTube, users watch over 1 billion hours (yes, Billion with a B) of video daily. By leveraging the power of YouTube and partnering with a video marketing agency, businesses can tap into this massive audience and effectively capture and hold your audience’s attention.
At KWSM, we’ve seen the transformative power of video in digital marketing. Our in-house team of seasoned photographers and videographers has been pivotal in crafting visual narratives that engage and captivate. With over two decades in the visual media industry personally, I’ve witnessed how video content can significantly boost online engagement, and have some insight into what works, and what doesn’t.
So, does your website need video? Let’s explore in detail the impact video can have on improving your website’s performance so you can decide.
Using Video to Make a Memorable Impact
Every day people are bombarded with an avalanche of content, making it a challenge to leave a lasting impression. They have short attention spans and face constant distractions. Your website has a job to do, and that job is to captivate your audience from the moment they land on your page.
Traditional text and image-based content often fall short of capturing user attention. Video, by contrast, offers an immersive experience, combining visual and auditory stimuli to create a more engaging and memorable interaction. This dynamic format can be the key to standing out from the competition.
Related Article: 6 Benefits of Video Marketing
Using Video to Build a Connection
Videos are not just about visual appeal; they’re about making a connection. By incorporating videos strategically into your web design, you can effectively communicate your message, capture attention, and create an emotional connection with your audience.
Video Marketing Case Study
A law firm client of KWSM recognized that they operated in a specialized field of law with few competitors. They sought to highlight their attorneys’ expertise and experience in this unique industry.
We worked together to implement a strategy that involved shooting a series of short videos. Each video individually showcased each attorney and highlighted their various areas of expertise. As a result of prominently displaying these videos on their website, across their social media, and in their email newsletters, we saw a 60% increase in user engagement and time spent on their site.
This case study demonstrates how effectively implemented video content can significantly enhance online interaction and differentiate your brand.
The Benefits of Integrating Video on Your Website
Integrating videos into your website can bring about a remarkable transformation, revolutionizing the way your audience perceives and interacts with your brand. Incorporating video on website landing pages can increase conversion rates by up to 80%. Here’s a first-hand account from Meredith Ashburn, Senior Digital Marketing Strategist at KWSM, of a situation where video marketing made a big impact for one of our clients.
“Just last quarter, a qualified lead came from my client’s LinkedIn post to their website. The prospect saw one of the videos we produced on the Home page, and filled out the contact form as a result. The prospect even told my client that seeing the faces behind the company in that video is what built enough trust for him to fill out the form and take the first step toward working together. Video drives conversions arguably better than any other asset on your website because it builds trust.”
– Meredith Ashburn, Senior Digital Marketing Strategist, KWSM
Here are just a few ways in which videos can enhance your online presence:
- Increased User Engagement: Videos can significantly increase the time visitors spend on your site, offering an engaging and interactive experience.
- Higher Conversion Rates: Videos can act as compelling calls to action, showcasing your offerings and persuading viewers to convert.
- Effective Brand Storytelling: Videos allow you to share your brand’s story, establishing an emotional connection with your audience and fostering brand loyalty.
- Boosted SEO: Video content is favored by search engines, potentially improving your site’s visibility and organic reach.
- Social Media Reach: Videos are highly shareable and perform well on social media, extending your brand’s reach and attracting new audiences.
Video & Photography Services
Creating impactful video content doesn’t happen by chance. It requires strategic planning, skilled execution, and a finishing touch that transforms raw footage into an engaging story. At KWSM, we understand the importance of planning every aspect of your video content so it makes an impact long after it’s published. Here’s how we break down our comprehensive video and photography services into key stages, from ideation to execution.
Pre-Production: Setting the Stage for Success
Every impactful video starts well before the cameras roll. In pre-production, we lay the groundwork for creating video that speaks to your brand’s goals and the interests of your audience. Our pre-production services include thorough coordination of on-location video and/or photography shoots. We help generate interesting video topics, create engaging scripts, and scout the ideal location, whether it’s your office, a local community space, or an outdoor environment.
A major part of pre-production is also wardrobe guidance. Clothes and presentation play a big role in how the final product comes out. Not every color looks good on camera, but we’ll help you pick the ones that do. We also provide on-camera guidance, helping you feel confident and comfortable. This planning phase is all about setting the right foundation, and it’s what allows the actual shoot to be efficient and smooth.
Production: Bringing Your Story to Life Through Images
Once the pre-production groundwork is complete, we move into production. This phase is where all the planning starts coming to life, and every detail counts. Our production team is committed to capturing the authenticity that differentiates your business. We give each take the time it needs so every scene feels natural and true to your narrative.
Multiple takes are often shot because spontaneity often leads to the most authentic interactions. We gather enough footage and adjust lighting as needed to give the production options to pick from. We also create a supportive atmosphere during production to make the experience enjoyable for everyone involved—whether you’re seasoned professionals or making your on-camera debut. The goal during production is to make sure we’re capturing the spirit of your brand, making sure that your message is seen by your audience.
Post-Production: Crafting a Polished Final Product
While production is about capturing raw content, post-production is where it all comes together into a cohesive, polished narrative. We handle video resizing, cutting, colorizing, and assembling the best takes, even adding music or voice-over audio for that extra touch of professionalism.
In this stage, we also focus on maintaining quality across different devices. With audiences consuming content across a range of devices—from smartphones to laptops—we make sure that your video and photography assets look sharp and professional, regardless of where they’re viewed. After all the editing is done, we make sure the files are approved and securely shared for publishing across your branded accounts. This ensures that the visuals your audience sees are consistent with your brand values and quality standards.
Incorporate Video in Your Website with KWSM
Are you ready to boost your online presence and increase your website’s engagement and conversions? Chat with the KWSM team today to discover how Video Studio Day or a video marketing strategy would help you.
