Best Practices for Growing Your Social Media Following

Aug 2021

When you’re trying to grow your brand through social media, it is discouraging to wake up in the morning to only a handful of notifications on your phone. If you have set a goal to grow your professional or personal brand through social media, is it crucial to have a substantial amount of followers to engage with. It’s time to take the necessary steps to promote your brand, and this is a great place to start.

Each of the primary social media platforms (Instagram, Facebook & Twitter) vary in different ways. However, the key methods for gaining traction relate from platform to platform – posting regularly, interacting with your target audience, creating a strategic posting schedule, and using relevant hashtags.

Gain Organic Followers on Instagram

In the grand scheme of earning a strong Instagram following, it is essential to comment and react to other peoples’ posts. Whether you come across a reel that makes you smile or an image on your feed you resonate with, it never hurts to show some love.

As Instagram is the most creative social media outlet – thanks to its enhanced visual content – it is necessary to make a lasting impression with your profile. This is the first thing someone sees when they click on your handle, so spark their interest with an aesthetically pleasing first impression.

The cherry on top of your ability to share whatever you desire through Instagram posts is the opportunity to post unique content through pictures and short videos via Story. Once you understand your audience, you can open your viewers to a realm of content that sparks their interests. 

Engage with Your Facebook Audience

Since Facebook recently switched to the machine learning algorithm, organic impressions have been on a steady decline for businesses. This makes it far more difficult to receive attention if you do not post frequently. 

Facebook allows users to explore groups and communities to find what is a good fit.  From parenting to pet groups, there are millions of Facebook Groups to choose from. This opens the door to building a foundation to connect with like-minded people that may be interested in your story and why you chose that particular group. This is a networking opportunity in which you can offer to educate them more on the topic and tie it into what you do.

As for getting your content noticed, the best action steps are:

  1. Decide the best time to post your content
  2. Build engagement by asking your followers questions
  3. Embed your Facebook posts
  4. Fans go crazy over one type of content in particular
  5. Make sure you’re responding to comments

Receive Traction through Twitter

Twitter is known as the most ideal marketing go-to network when it comes to engaging with customers. Most users actively post tweets throughout the day and tend to the app frequently to engage with others. As the user-friendly platform is trendy and easy to use, Twitter is an exceptional tool when it comes to business or personal promotion. 

Filling up your Twitter feed with fresh content lets potential followers know that you’re active, engaging, and worth following. When you tweet frequently, get crafty with hashtags that will build a community around what your message is.

Resourceful social media software, such as Buffer, allows you to disregard real-time, repetitive posting and schedule your content to attract new followers around the clock. This is a great tool to ensure you have a steady distribution of posts throughout the day and aren’t missing out on potential followers.

KWSM recognizes the importance of brand promotion through social media and taking the organic steps in earning followers to engage with. These platforms have evolved into an essential tool in building a community and interacting with it. 


There are now 4.2 billion active social media users—almost twice as many as there were just five years ago. Those users spend an average of 2 hours and 25 minutes on social channels every single day.


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