Struggling with writer’s block? It happens to the best of us. If you’re maintaining a weekly blog for your company, chances are you may find yourself struggling to come up with creative ideas somewhere down the road. You can be utilizing your blog posts to further show off your company’s assets outside of your traditional website copy. Next time you’re stuck in a funk and need some extra inspiration, check out these helpful blog post ideas that are sure to make your company shine. Write Blog Posts that…
Solve a Problem
One of the first places people seek out solutions to their problems is online. Your blog posts can be a resource for potential clients who are looking for a quick fix in an area where you’re an expert. Show off your knowledge and years of training in an easy to follow blog post that is sure to assist your reader. While it may seem simple to you, it could be a life-saver for someone who is inexperienced. Once you’ve helped to solve their first problem, you’ll begin building trust, and they will be more likely to come back as a paying customer.
Answer Frequently Asked Questions
If you find yourself answering the same questions from multiple clients, this should be an indication that your answer has value and an interested audience. You can develop these questions and answers into thoughtful blog posts that lay out your answers for anyone to refer back to or for anyone interested in obtaining more information on the subject.
Share a Success
Do you have a recent success story you’d like to share with your audience? You can convert any story that focuses on the specialty of your business into a blog post to better connect your audience and your business. Your company’s stories show a different side to your business, and your audience will appreciate the authenticity.
Express Your Company Culture
Your company is unique – show it off! You can write blog posts about anything that makes your company different. Company outings or special events that set your company apart make a great blog post because they give insight to the people behind your company.
Shows Off Your Services
Blog posts should always highlight your expertise, and the best way to do that is by showing your audience exactly what you can do for them. What services do you provide and how can you make a difference if they hire you? Touting your services and convincing your reader through compelling blog posts can potentially convert to future business from your audience.
Every company has a story to tell; blog writing gives you a gateway to telling yours. Consistency with blog posting is important; coming up with an interesting topic should never keep you from generating your weekly post. These guidelines will help to keep your blog writing frequent, authentic, and centered on what’s important most. For the best ways to repurpose your blog posts like a pro, check out one of our most recent blog posts here.