BTW – If YOU want to work for KWSM, we’re hiring again soon! Watch our social media sites for job postings, and if you can’t wait (or just want to make sure you beat out the competition), send me an email.
What are you trying to accomplish with your social media? Yeah, you want a facebook page and maybe some tweets, but what are you trying to accomplish?
A social media plan is a long distance race, not a sprint. There are untold numbers of people online who are talking about your company, industry, hobby, passion or even you. That is what is so great about a carefully planned social media plan.
A couple of years ago, you wouldn’t think of advertising your business and not telling people where to find you. Even if you don’t have a brick-and-mortar storefront, a customer might need to write to you. Maybe they want to send a note raving about the service you gave them; or they have a problem and want to return the merchandise you sold them. Perhaps a contractor wants to send you an invoice.
Learning a few things about the pups (these 2 aren’t mine) from trainer Kelly Sceberras.
What do you think? Are we too liberal with our ‘likes’? Have we diluted the pool of fans to the point that a ‘like’ doesn’t mean anything anymore? And – perhaps most importantly – as professionals trying to use Facebook to grow our businesses, are we wasting our time trying to market to a community who may have ‘opted-in’ but perhaps doesn’t care?
At the after-party for the Cheryl Burke Dance Studio winter show.
Goals come in all shapes and sizes, but the most popular ones are losing weight, working out more, spending more time with friends and family, getting organized, and sticking to a budget. Those are all achievable goals, so why do so many of us fail? Why do we make the same promises to ourselves every year, and never fulfill them? The biggest reason is that most of us don’t understand how to use our own minds to help us get what we want.
And it’s not just us. On an average day, I use social media to talk to my college buddies in Boston, my high school pals in Atlanta, my friends and former co-workers in Maine, Michigan, Oregon, London, Germany, Afghanistan… the list is endless. Sometimes it’s just ‘Hey! How are you? I miss you!’ But more often, we talk about news stories (‘check out this link to npr’), pass along information (‘I made this YouTube video about my job’), share feelings (OMG, I’m sooooooo ready for 2011!’) and recap our day (‘Humiliated! I just hugged three people before realizing I forgot to cut the tags off my new sweater!’)
