Email is an integral part of daily life. By 2022, the amount of global email users is expected to reach 4.3 billion users.
That is half of the world’s population. Customers want to hear from you; so it’s important that your emails are captivating and drive action.
Implement these tactics to optimize your email marketing:
Utilize A/B Testing
To understand your open and click rate success, it is important to test what resonates best with your audience. With email A/B testing, small subsets are split into two random groups from your mailing list. These groups receive an email that is nearly identical, except for a few minor changes that you are testing. These changes can include differentiations such as subject lines or calls-to-action. Once you measure these results, you can optimize your official newsletter with wording that appeals to a majority of your audience.
Optimize For Mobile
We all want our newsletters read from top to bottom, but converting those readers into action-takers on our website is important too! It’s critical to create a seamless user experience between desktop and mobile. A large number of your subscribers will open their emails on their mobile devices. Keep in mind that the format of your newsletter on a desktop could differ than mobile. If you want them to click through, they will need to see desktop content that resembles the mobile content. Big differences that will throw off the functionality and aesthetic of your newsletter includes features such as photos, subject lines, font size, and multiple columns.
Keep It Clean
There are two things that should remain uncluttered: your newsletter’s copy and your subscriber list. Even though there’s always plenty to share with your audience, it is unlikely that they will stay engaged after a few scrolls of endless sentences. As digital marketing dramatically grows, email subscribers are becoming more savvy. Blasting out emails to random mass lists will increase your risk of being flagged as spam and potentially decrease your ROI.
Personalization is increasingly important in all aspects of digital marketing. This is an easy, yet effective way to go the extra mile for your audience. According to Campaign Monitor, “Emails with personalized subject lines are 26% more likely to be opened, and marketers have found a 760% increase in email revenue from segmented campaigns.” Consumers expect brands to know their audience and provide content that is useful and relevant to them.
Email marketing is a powerful marketing and customer service tool. Whether you want to grow your business, acquire new customers, launch a new product or service, or offer a new sale, a proper email strategy can provide the best results.
Is your email marketing not bringing you the results you want? We can help.
Our team works as an extension of your team to carefully craft fully developed and expertly researched blog posts, landing pages, white papers, e-newsletters, and email drip campaigns that will keep your fans engaged.
CONTACT US to learn more about developing a digital advertising campaign that will generate awareness, traffic & leads.