What is Google My Business?
Google My Business, abbreviated as GMB, is a tool that allows businesses to manage their online presence on Google search and Google Maps. This profile will assist in customers finding your business, whether that be through a direct search or one based on industry or location. Although this process is easy to set up, it will require constant monitoring to reflect the results in gaining customers. Here are three factors that will optimize your Google My Business page for greater visibility and more customer interaction.
Completion of Profile
Customers are 2.7 times more likely to consider your business reputable if your profile is finished. Completing your Google My Business profile page is an essential step when looking to reap the benefits of optimization. This includes providing relevant and up-to-date information on what you do, where you are, and when customers can visit. The information should align with what is on your website to improve Google’s relevancy score – how well your Google My Business matches a search. For example, if your business hours are changing for an upcoming holiday, it is important to change this on Google.
When setting up your profile, a logo and cover photo are required, but it is important to continuously add pictures and videos for customers to begin to recognize the brand. Google My Business pages with photos receive more clicks and requests for directions over ones that only provide basic business information. Make sure the images are consistent with those on your other social media platforms that show off the location, team, service and/or product.
Business engagement is a large factor in increasing the optimization of your Google My Business page. Responding to reviews that your customers leave–both positive and negative–demonstrates the trustworthiness and authenticity of your business, leading to more customers being attracted to your business via search.
Google also offers Google My Business messaging, which allows your business to directly engage in text messaging with customers. This interaction can also lead to increased customer engagement and closing of a sale, as this method may be preferred over a phone call.
Optimization is Key
There are many ways that customers can find your business online, but properly positioning your Google My Business page will help. To get the most out of this powerful tool it is crucial to fully complete your profile, consistently post pictures and videos that align with your brand, and to engage with your customers via reviews or the messaging feature.
Given that there are 3.5 billion Google searches per day, it is essential for your business’ success for your Google My Business page to be optimized for search.
Not sure how to effectively position your Google My Business page?
KWSM is on your team, we develop cutting edge strategies that begin with search engine optimization and will ensure the results you’ve been looking for.
CONTACT US for a free 30 minute audit to see how you can improve your online presence in regard to optimization.