The kids are back to school, temperatures have dropped a few degrees, and the leaves are making their way to the ground. Autumn is coming! And we’re super excited, not just because of a chance to jump in a pile of crunchy leaves, but also because of the first major holiday of the season—Halloween. We get to dress up like superheroes, binge eat candy, watch horror marathons come up with fun ideas to excite consumers. You’re just as excited as we are, aren’t you?
Let’s kick that excitement up a few notches by diving into 3 spooky strategies we can execute this Halloween.
ScaryGood Halloween Strategies
Whether you want to keep it subtle or go all out, decorating your store for Halloween is a treat. Get a few ghosts, a couple of carved pumpkins some spider webs, and you’re good to go. If your brand is silly and playful, this is right up your alley. And even if you’re in a professional industry, there’s no harm in putting out a jar of candy right?Whether you want to keep it subtle or go all out, decorating your store for Halloween is a treat. Click To Tweet
Who said your store gets to have all the fun. Give your website a few updates with a few scary, yet playful designs—maybe a few bats flying off your home page, that disappears, or a witch hat to top off your headline. If you’re a clothing store, this is a perfect opportunity for a Halloween Edit. Gather all your products that customers can use to create a killer costume.
Did anyone say costume party? Throw a campaign on social media asking followers to send in their pictures. If you want to make it even more interesting, have them dress up as your product. The best depiction wins a prize of your choice. Ghost stories are also a great engagement piece. Allow your customers to join in on the creative fun as well.
Depending on your brand voice and values, you may decide that one of these ideas can work for your business, or you can make it an all-month celebration and execute all of these strategies. Just remember to remain authentic during your planning. In order to deliver some quality Halloween campaigns, the preparation starts now.