In today’s business world, buzz words get tossed around like candy when the topic of marketing comes up. SEO. Social strategies. Digital campaigns. Content creation. Self-syndication.
The truth of the matter is that while these are valid and important marketing strategies, none of them will be successful at converting web-surfers into customers if users are being driven to an outdated website. Today’s customers are becoming less tolerant of bad web design and usability. Users are aware of their options, and if they become frustrated with your site, they are quick to jump to your competitor’s.
Similar to how major retailers use the psychology of sales when laying out their brick and mortar stores, professional web designers blend design theory with years of hands-on experience to drive conversions. Here are the top reasons hiring a professional web design team is better than the DIY options.
Optimal User Experience – From navigation to reading patterns, websites are expected to have an intuitive design. Each page should transition to the next, leading the user through the experience you intend them to have.
Consistent Brand Presence – Brand consistency is essential for your digital presence. Gone are the days of having a single site where your customers can view your information. Now, they learn about you through YouTube, Facebook, Yelp, and countless other channels. Therefore, it’s essential to have strong branding that can be carried across your entire digital reach. A professional design team can help you establish that branding or make suggestions on your current brand identity.
Proper Web Coding – The back end of your website may look like a foreign language, and that’s okay. But it doesn’t mean that it isn’t important. The way the back-end of your website is coded matters. It needs to be clean and easily “crawlable” before you should put any time or money into SEO strategies.
Conversion Expertise – A good web design team works to understand your business’s definition of conversion. Some strategies are more effective for driving sales while other strategies are essential for lead generation. It takes an expert to understand the difference.
Holistic Approach – Teamwork is an essential element of every project, and hiring a professional web development team ensures the web designers, web developers, copywriters, and SEO experts are all under one roof. Take it a step further and look for full-service digital marketing agency, so your social media strategy is fully integrated with your new website launch!
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