The countdown is on for the coming year, and several 2024 marketing trends are on the horizon. How are you evaluating your 2024 plans? Now is the time to evaluate your marketing strategy for the new year. Here are three trends you should know.
Brand Storytelling
As Meta and other social platforms continue to evolve, the need for sharing creative brand stories in typical social media posts grows. Formats like Instagram Stories, Reels, Guides, YouTube Shorts, and TikTok videos are expected to continue leading the charge in 2024. These “fun” formats won’t be just limited to retail and product-based brands. According to research, 85% of people are more likely to make a purchase after seeing a visual image or video. Service-based businesses need to consider adding these elements to their marketing strategies in order to continue reaching their ideal customer base.
Personalized Messages
Email marketing is a great opportunity to connect one-on-one with your prospects. Personalized messages and product or service suggestions within emails and subject lines are the ideal way to convert these contacts into customers. 80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience. Create this personalization for your contacts by using things like frequent purchases or engagements to develop customized messages and reach them in a whole new way.
Google Search Snippets
Google has made many changes this fall. In an effort to create a more personalized experience, Google is working towards providing snippets of content in organic searches that provide users information they need quickly. Over 60% of search results returned by Google have now featured snippets. Ensure your website content appears in the right areas by writing SEO-friendly metadata and including searchable keywords and phrases in your content. Adding bullets, lists, or answering FAQs can also help improve your site’s snippets.
SEO, personalized experiences, and storytelling are just a few consumer expectations of the coming year. Now is the time to modify your marketing strategy. Consider incorporating these 2024 marketing trends on your journey to better understand and proficiently meet your customers’ needs.
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