What is the role of PR in your digital marketing strategy?
If you aren’t integrating Public Relations as a tactic in your digital marketing strategy, you may be missing key opportunities to broaden your client base and form essential connections with your community.
Here at KWSM, we offer PR services that include everything from multimedia press releases to influencer outreach, including:
- Press releases
- Press digests
- Sourcing media
- Pitching media
The Role of PR in Your Digital Marketing Strategy
PR’s role in an effective digital marketing strategy can be broken down into three categories: history, objective, and audience.
1. History
When you’re planning to use public relations in your digital marketing strategy, it’s important to do your research and understand your company’s (or client’s) values, previous strategies, and budget.
This is important because when you know where your company is going and where it has been, it’s easier to formulate an effective strategy for telling your story.
2. Objective
Make sure you understand what you want to accomplish with the information that you are sharing.
If you are promoting a new product, announcing a change in leadership, or opening up a discussion about industry news, a clear goal for your outputs will make sourcing media contacts easier.
3. Audience
Identifying the target audience for your story is crucial. One of the most important roles PR can play in your strategy is expanding your company’s reach. That means identifying new audiences that are receptive to your message will be essential to your strategy.
“PR is all about relationship building, creating media connections, and showcasing our clients.”
Brianna Zambrano, Senior Digital Marketing Strategist, KWSM
More About PR Strategy Services
Here are some of the PR services that we execute regularly for clients:
Press Release
I wrote a press release for a client releasing new products in September. I worked closely with the Digital Marketing Strategist on that client’s team to gather quotes and information from the client and prepare for the launch.
Press Digest
Press digests are a more personal way to reach out to journalists and get them connected with a company’s CEO or business. We worked to create a press digest for a client who wanted to open a discussion about industry news. Our efforts helped the client connect with media contacts and publications who were interested in continuing the conversation and spreading awareness.
Media Sourcing
I researched media contacts and created lists of potential opportunities for several clients. By studying their intended audience and searching for writers who thrive in those circles, we were able to expand the audience reach for these clients.
Public relations is almost 90% more effective than advertising in the consumer decision-making process. (Neilson)
Do You Need a PR Strategy?
If you think a PR strategy would help your business grow, now is the time to reach out to KWSM. PR in your digital marketing strategy is crucial for cultivating relationships with the communities that you are trying to impact with your products and services.
Fill out the form below to schedule a 30-minute strategy call to see if PR is the right tactic for your business.
