Seeing Double? | Social Media Help Desk Episode 74

You’re not seeing double; you’re just seeing duplicate content. This week, I’m joining the Social Media Help Desk alongside host Director of Operations Stephen Wagner and Content Editor Ivana Hermida.  We are discussing the week’s industry news, managing your online reputation, and the right way to repurpose content as a part of your digital strategy. 

 

Now Trending (00:00-08:40)

Stephen is starting us off  by leading a discussion of the top news stories released this week. Watch as we discuss our thoughts on a new, but familiar, Instagram feature, a Twitter update that was a long time coming, and how Facebook is deciding to tackle a difficult subject. 

 

Double Trouble (08:40-15:06)

Then it’s my turn to share some tips, as I explain my thoughts on repurposing content with the panel. Is there ever a productive way to reshare the same content? Of course, but we have some ideas on how you can do this without losing the interest of your audience. 

 

Bad Reputation (15:06-23:17)

Ivana is closing out our conversation with an obvious, but difficult aspect of digital marketing – reputation management. You know the power of a star rating, but do you know how online reviews about your company could be affecting business. Ivana is explaining some real-life examples as we discuss how to navigate your perception online.

 

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Follow Taylor Lizura:
Taylor is a Senior Content Editor at KWSM. She is a passionate storyteller who gets excited about learning the language of the brands she works with. Taylor loves film, television and Twitter.