Orange County health officials recently announced that nail salons would be a part of the next round of businesses cleared to reopen their doors. As a salon owner in OC, how can you ensure that your customers – both old and new – will feel safe and relaxed at your nail salon? The answer may lie in your marketing strategy.
Create a Strategy
In order to properly execute a marketing strategy, you need to have a plan. Think about your audience and your current customers throughout Orange County. What are their wants, needs, and pain points during this time? Consider their concerns when it comes to health and safety measures, especially when visiting a nail salon. How is your salon incorporating certain protocols to ensure that your customers feel comfortable? What new specials or services are you offering? What sets you apart from other nail salons? When you put yourself in your customers’ shoes, you will be more successful in creating a plan for your marketing that caters to their needs.
Track Your Progress
Marketing plans require analysis and adjustment, especially during times of uncertainty. It’s important to review your strategy frequently as you execute and make changes when you notice things that aren’t working as well as you hoped. The future of business is still a bit unpredictable, and you don’t yet know how quickly your customers will feel comfortable with returning to nail salons. If they don’t all rush in at once, reevaluate your strategy. You can even have a conversation with customers to find out what their personal wants/needs are and if you could be offering something else in order to meet them.
Keep Your Customers Informed
Be clear in your communication and regularly update your customers, whether it’s sharing temporary protocols, specials, or new hours. Your customers are most likely excited about your reopening, and they will turn to your website and social media for useful information during this time. Communication should always be a consistent aspect of your marketing strategy, especially during this unpredictable time.
Does your Orange County business need help developing an effective marketing strategy during this transition?
At KWSM, we develop fully-customized brand messaging plans based on your unique needs. We’ve helped clients in all industries communicate with their customers.
Contact us to learn more about creating a marketing and messaging strategy for your business.