The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one thing, but using it well is the key to online success. Stay updated with the latest social media news!
IN CASE YOU MISSED IT:
A new social media site, Ello has been dubbed the “anti-Facebook” by technology pundits, both for its stark, aggressively monochromatic aesthetic and for its policies. The site, founded entrepreneur Paul Budnitz, promises no ads, no selling of data, no requirement that users register under their real names and no restrictions against obscene or pornographic content.
Facebook will reportedly roll out Atlas, the ad platform it purchased from Microsoft last year, to help companies and marketers track their ads’ effectiveness around the web. In Atlas, ads are not bought through Facebook. Advertisers can purchase ad campaigns through Atlas, and they can choose whether or not to include it on Facebook.
Pinterest has been somewhat of an outsider in the social media world compared to Facebook and Twitter in terms of media coverage and ad dollars. But news that the company has poached Google media partnerships manager Robert Macdonald into its own newly-created media partnerships role indicates that the sleeping giant might be just about to wake up.
Feature photo credit: @susannahrice