At a time when staying home is the new normal, social media platforms such as LinkedIn, Facebook and YouTube are working on new features that Marketers can use to create a more engaging experience for their audiences.
LinkedIn Adds Polls
It’s official! LinkedIn has finally added polls to their platform. LinkedIn polls can be shared with your connections, specific groups, or to any specific people that you are connected with. Polls are not only a great way for businesses to get feedback, but they also help increase engagement.
To use this feature on LinkedIn, click “Create a Poll”’ within your post composer, type a question, and enter up to four answer choices. It will then ask you to choose the poll’s duration, which can last anywhere from 24 hours to two weeks.
Facebook Increases Brand Safety Controls For Advertisers
Facebook has announced new brand safety control for advertisers. With these brand safety controls, brands will have more control over their ad placements across Facebook’s various ad streams. The main feature that was added is whitelists for both Audience Network and in-stream ads. In addition to the whitelists, Facebook has also created an updated ad delivery report. This report includes impression data at both publisher and content levels.
YouTube Creates Tools for Marketers
As people continue to stay at home due to the COVID-19 stay at home order, the amount of content streamed has increased drastically. To take advantage, YouTube is working on adding two new features for TV-connected audiences.
The first feature is its Brand Lift for YouTube on TV screens option. This feature will allow advertisers to survey users on their responses to YouTube ads on their TV sets. These surveys will give marketers feedback on their ads to help tweak their next campaigns.
YouTube is also adding skippable ads for content that’s cast onto the TV screen. The feature will most likely utilize TV control devices and remotes to help more users skip ads they’re not interested in.
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