Have you tried promoting your business or brand through Instagram’s television platform? Released in 2018 as IGTV, this feature offers a
significant opportunity to engage with your current audiences, appear to new viewers, and organically promote your brand.
Once you download the app, you can browse different videos in the discovery tab for inspiration and assess the style of video you find the most fitting for your brand. Upon devising a plan that best suits you, you’re able to upload or live-stream videos from one to 60 minutes long.
What is IGTV?
Similar to turning on your television, a video immediately begins to play upon opening the IGTV app. The app successfully mimics regular tv functions in several ways, including offering viewers a selection of different channels. As this platform was crafted for user engagement, people create their own channels with content they desire to share with the public. Upon following a creator on Instagram, their IGTV channel will show up for you to watch.
This feature provides you with an exceptional opportunity to share your story and drive traffic to your profile. The videos you create contribute heavily to your profile appeal as Instagram plants the videos to your profile after posting. This quick method adds value to your brand; your audience can gain more insight into your story by accessing IGTV videos through your profile.
How to Utilize the Feature
Up until early 2020, users could access the IGTV feature through the homepage banner on Instagram. Upon running analytics and seeing a significantly small number of users accessed the feature through the app, Instagram strategized a different approach for accessing the app. As they continued to work on making it easier for people to create and discover IGTV content, they learned that most people discover IGTV content through previews in Feed, the IGTV channel in Explore, creators’ profiles, and the standalone app.
Is IGTV the Right Fit for my Brand?
Audiences are prone to become sold on people, products, and services if they are exposed to them visually. Video has evolved into a prime marketing tactic for businesses of all sizes. According to Wyzowl marketing statistics, the average person watches more than an hour and a half of online video content per day. Video is the most effective way to build a connection and trust with your audience, through the power of storytelling.
At KWSM, using the power of storytelling to help our clients find their voice is our foundation. This proactive method gives your brand personality and forms an organic connection with your audience. IGTV is a valuable tool that allows you to do just that.
Video is easy for your followers to consume and it’s becoming a preferred method of content with 85% of people saying they’d like to see more video content from brands.
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