How to Prep Like a Pro For Your Next Facebook Live Event

Photo credit: @dcya_indiana

Lights, camera, action! But, where is your audience, and why aren’t they tuning in? If used correctly, Facebook Live can serve as a powerful live-stream tool to help your business reach a larger audience. From sporting events and product launches to major announcements and business tutorials, Facebook Live will captivate your fans as your live streams fill their newsfeed.

If your company is seeking tools and tricks to reach a larger audience during your next event, try out our tips to help you run a successful Facebook Live event.

Promotion

Regardless of your company’s size, announcing your upcoming Facebook Live event is the first step in cultivating excitement with your followers. Start by announcing your next Facebook Live event a week prior with another reminder post the day before. Include a catchy hook and vibrant photo to create anticipation. Before going live, make sure to give your fans a reason to watch by letting them know where you are and what you’re doing.

Planning

Launching a Facebook Live event should strike a balance between preparedness & spontaneity. Click To Tweet

Start by drafting an outline to determine what your live video will cover and discuss. Allow room for creativity too. For example, if you are streaming a product launch or tutorial inside, make sure you are familiar with the room layout so you can capture the best angle. In addition, make sure to get the names of all major players in the event so you can easily identify them to your audience.

Testing

Testing before you stream live is one of the most important steps to ensure your event runs smoothly. Have a noisy air conditioner or a lot of background noise in the room? Conducting a walk through of the room will help you to prepare. Lastly, don’t forget to test your connection. One of the easiest ways to lose your audience is streaming a video that’s difficult to see or hear. Turn off your WiFi and stream without it if the connection is weak.

Moderating

Chances are you’re busy hosting your live event. Because you can’t be in two places at once, it’s best to designate another team member who can address and respond to any questions your fans have. As the host, it’s unlikely you will be able to answer every question live, so the role of a moderator is important to type answers to those questions you do not answer live. This ensures all questions are addressed and leaves your audience feeling engaged.

 

So, pick up your smartphone, get ready to spark some creativity, and go live! Your followers will thank you.

Looking for more social media strategies to reach your company’s target audience? Check us out on YouTube for creative tips.

 

 

 

 

 

 

Follow Macrae Brennan-Fuller:
Macrae is a Content Editor at KWSM, and has previously worked as a journalist for newspapers, magazines and online publications. She also has experience in internal communications, media relations and public affairs. Macrae's favorite social media channel is LinkedIn.