Think back to the best concert venue you’ve ever been to. Now, aside from the dancing and the fun you had with your friends, try to remember all of the things that made that event special. When you walked in, there was probably a convenient place to grab drinks before you find your seat, enough room to move around, multiple restrooms, and plenty of band tees to go around. The list could go on and on, but the biggest thing is that the concert venue knew exactly what everyone needed to have a good time. The same type of thinking is true for your brand and customers. Here are three ways to get to the heart of what your customers’ needs/wants are:
Try, Try, Try Again
You may not always get it right on the first try, but that doesn’t mean there isn’t an answer out there waiting for you. Whether you’re running ads or trying out new content on your social channels, test out all kinds of potential needs/wants that your customers may have. Oftentimes, what you think they want is not always the same as what they truly want. Just like any other relationship in the world, the more you interact with your audience the more you’ll get to know them. You’ll begin to notice what photos they react to the most, what kind of copy they engage with, or even what product they visit most often on your website.
Take A Poll
When in doubt, ask questions. If your audience is already interacting with your brand online, they’ll be more than happy to tell you their thoughts and opinions if you ask them. For example, if you’re trying to decide what new chip flavor to come out with next, take to social media and ask your audience for their opinion of two different flavors. Not only will you be able to see people’s reactions about both, but you’ll also be ensuring a new, popular flavor. By involving your customers in the business process, you’ll get them excited about your product.
Pay Attention to Non-Verbal Cues
While hearing what your audience has to say is important, it’s also important to notice their online behavior. Are your customers continuously visiting the same page on your website? Do more people like your photos that talk about the benefits of your product or the story behind it? Is there a different audience that’s attracted to your products? There are so many different ways that your customers are speaking to you – you just have to remember to read between the lines.
While you’re learning about your customers, learn about the social media trends to prepare for this year!