How to Become an Influencer on Social Media

You’re scrolling down your feed, and you notice that someone you are following is advertising a new product that a company sent them. You are probably wondering… how did they become an influencer, and what would I have to do to become one? Influencers are the celebrities of social media. If you aspire to be one, then we will tell you how it’s done!


1. Find your Passion

Before you can start posting, you have to consider what it is that interests you. If it is working out, then you will need to tailor your social media account towards just that. If you are passionate about clothes and beauty, then you need to begin gathering up your list of favorite brands. Your passion is the root of who you are and how others will perceive you.


2. Build your Brand

When you are creating your brand, it is important to be consistent. All your posts should be edited with the same type of filters, fonts, voice, and values. If you consider this, then it will make your social media accounts aesthetically pleasing, and it will distinguish you from the rest. You need to be your own personal brand, and in order to make that happen, you have to be unique and distinctive if you want people to recognize you.


3. Be True to Yourself

Your audience seeks advice from people they find reliable and can trust. Being authentic is crucial to becoming successful. Your audience can see through fake news and advertisements. If you are authentic, your followers will admire and value what you have to say, especially if you are only showcasing the products you truly felt made a difference and showed results. What better person to believe than the person who has tried many products, techniques, and promote products that consistently work?


4. Communicate with Others

In order to become an influencer, you have to network. This means messaging businesses you are interested in, trying products businesses send you, and giving them your honest feedback. Not only do you need to establish a relationship with businesses, but you also need to build a relationship with your audience. The best way to create a connection is by responding in a timely manner to your audience and creating a personal connection, almost as if you are a friend giving them advice. By doing all of these things, you are building rapport with everyone, which will give you a greater reach to businesses and to more followers.


5. Consistency is Key

Your branding is important, so if you post three days a week, then you need to make sure you continue to do so. Your audience will begin to expect your updates on certain days or times during the week. At this point, your audience trusts you, and it’s important to remain true to yourself and follow through with what you say you will do. Another great way to keep track of your consistency is to analyze your social media traffic on various platforms that perform analytics for all social media channels. By doing so, it will ensure that your posts are performing and that you are continually being consistent. 


74% of People Trust Social Networks to Guide Purchasing Decisions

Do you need to start marketing your brand on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CONTACT US to learn how to increase reach, traffic, conversion, and engagement on all platforms from websites to email marketing and all social media channels.


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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More