How a Personal Shopping Service is a Win/Win for Brands and Customers

Photo Credit: @highlowluxxe

Everyone wants to feel taken care of, but normally that’s a job filled by family and friends. So when someone receives special treatment from a business—at no cost to them—it’s a pretty big deal. It’s common for brands to offer VIP packages, Exclusive events and Special sales to the customers that spend the big bucks. But when you treat a normal customer or even potential customer like the VIP they are, chances are they won’t forget you.

Launching a Personal Shopping Service

Now that we’ve painted this very special picture, let’s talk personal shopping. Not regular personal shopping—we’re talking complimentary personal shopping with no strings attached. Some of the major retailers offer personal styling or shopping free of charge, so who says you can’t follow suit? In most cases, you don’t even have to hire a special stylist for the job—just enlist the help of your best in-house experts. And when you’re expanding your team, you can look for people with previous experience or will feel comfortable with the task.

Now, you may be wondering, “what’s in it for my business?” Let’s talk perks!

Filling this need can set you apart from competitors who don’t offer that service. Click To Tweet

Set Yourself Apart

Like we said, receiving (free) special treatment is a big deal when you’re not paying for it. Sure, many people like to shop for themselves, there are a lot of people who don’t enjoy the process of looking through racks of clothes or rows of jewelry. And then there are busy professionals and parents who simply don’t have the time to browse around for gifts or a special item for an upcoming event.

Filling that need can set you apart from competitors who don’t offer that service. You can also gain more regulars who were impressed with your selection and can benefit from the service moving forward.

More Customer Intel

When targeting your potential customers with social media ads, you can create a contact form to help you learn more about their behaviors and interests. We recommend creating a leads form ad, or sending them to a landing page with a contact form. Try to avoid making your contact form too long because it can turn people off.

You can tailor these questions to the types of products offered in your business, which will help you get to know your customers individually and as a whole:

“Whom will you be shopping for?”

“What’s your style?”

“What’s your price range?”

Build Up Your Customer List

Asking for their email is a great way to build up your mailing list. If you send promotional text messages to customers, it’s a good idea to get a phone number. This also allows you to customers via email or phone call to set up their first appointment.

Learn more ways to get more customer attention towards your brand on our blog. We’re dishing out daily doses of digital marketing advice.

 

 

Follow Shanice Gravesandy:
Shanice is an experienced journalist and marketer with a background in email marketing, copywriting and online publishing. She is a Content Editor at KWSM and has a passion for visual storytelling.