When I first wrote about Instagram over a year ago, I had no idea that it would continue to grow into the phenomenon that it is today. At the time, I was already enamored with the application, simply by its ability to transform just about anyone into an amateur photographer. But what I hadn’t realized then was that Instagram held huge potential and power as a tool for businesses. With over 80 million users today, Instagram is the latest hot social platform to be on. Now more than ever is the time to be harnessing this app for your content marketing.
People love pictures, and there’s no better way to tell the story of your business than through visuals. Instagram makes it easy for you to instantly jazz up an otherwise ordinary picture and then share it with a network of 80 million users.
But what could you possibly take pictures of, you ask?
Anything and everything.
Instagram is a great way to share what goes on behind the scenes of your business. Sure, take pictures of interesting projects and happenings, but also share the day-to-day operations of your business. You might think that this is boring, but it’s not! I always advocate for showing the “human” side of companies, and believe it or not, other people are always curious about what really goes on inside a business. Pictures of your office space, ordinary days at the office, employees eating lunch, company meetings, employees working—you might find these things normal, but they are compelling and shareable. And of course, remember to take Instagram outside of the office! Photos don’t even have to be related to your work; Your business is much more than just a business—it’s you and your employees and the lives that you all lead.
Instagram is easy to use, fun, and most of all, effective for telling the story of your business. Are you using Instagram yet?
