Incorporate Live Video In Your Social Media Strategy

Apr 2020

While most businesses are ordered to practice social distancing and work from home, now is the time to invest in your online marketing efforts.

One way you can add value to your digital marketing is through live streaming. Video has undoubtedly become one of the most valued assets online, and a large portion of that is because of live streaming. 


As everyone stays inside, they are spending more time online. This can open doors for those who want to try something different with their social media. 


Discover why live video can be a useful tool in your current marketing strategy: 


Direct Engagement

With live video, your audience has the chance to comment in real-time. It is a great place for Q and A sessions, as it allows you to see the comments while you are filming. You can ask for feedback on a new product or service or offer ways to utilize your products or services better. This type of engagement shows your audience that you are listening to them. They will appreciate being heard and understood. 


Heightened Authenticity 

We can all agree that we are in a time of change and uncertainty. With live video, you have the perfect opportunity to connect with your audience on a personal level. Be real about the changes that are happening to your business and share that with them. Filming in real-time also means that mistakes will happen, but this genuine approach cannot be recreated in any other way. 


Start A Dialogue 

Not only does live streaming create a dialogue with your audience, it also gives you ways to have conversations with others in your industry. With Instagram Live, you are able to live stream with another account. You can feature partners, coworkers, or clients and create a “series” of interviews that happens each week. This will give your consumers something to look forward to. 


Live video does not require a fancy camera and set up, all you need is a clean background and your cell phone. With so much isolation, it can be refreshing for your audience to have this unique type of human interaction. 


Do you need help crafting a video campaign to help keep your business afloat during the coronavirus pandemic?

Let the KWSM Team brainstorm with you! We’re happy to give you some ideas and best practices to keep your marketing, and your business, on track.

CONTACT US to learn more about developing a digital marketing campaign.




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