How to Build an eCommerce Marketing Strategy

May 2020

eCommerce businesses are quickly growing in popularity all over the world. With many people still sheltering at home, more consumers are looking for opportunities to purchase products online instead of heading to the store. It can be difficult to stand out in the sea of online stores and catch your ideal customers’ eye. A well-thought-out marketing strategy can help you beat the competition and grow your business. So where do you begin? Here are some effective marketing tactics you can use to create an eCommerce marketing strategy for your business. 

Utilize Social Media

Social media platforms are an essential part of promoting your eCommerce business. Instagram alone has over 500 million active users and allows you to sell products right on the platform. Consider also using channels like Pinterest to upload shoppable pins and Facebook to tell your brand’s story. In today’s society, businesses without a complete profile or active social channels can feel untrustworthy. Customers are more likely to buy from a business that has some kind of digital presence.

Create an Email List

Email marketing can be a great tool to help you gather relevant information about your customers. Sending things like monthly newsletters, blogs, offers, and announcements right to a customer’s inbox can make a big impact. The key to being successful with email marketing is to be consistent. For example, once someone signs up, send them a welcome email. You can then follow up with an offer, a quiz about what kind of products or services they may be interested in, or your newsletter. You can even create special messages for your biggest customers expressing how much you appreciate them.

Start a Blog

Blogging for your business is a great way to get your brand in front of more people. It creates content that you can share in multiple areas, helps you establish yourself as an industry leader, and gives you the opportunity to use user-generated content. It’s important to optimize your blogs with searchable keywords. This helps people discover your business more easily. You can cover specific topics about your products or services. Think about sharing testimonials or reviews from your customers. Cover timely news about your industry. There are endless topics that you can write about in your blogs. Try to be creative and think outside of the box.

Building a strong eCommerce marketing strategy using tools like social media, email marketing, and blogging can help you connect with your customers and increase your sales.


megaphone68% of American consumers have shopped online for a product.

Interested in promoting your eCommerce business but don’t know where to start? We can develop a fully customized strategy based on your unique needs.

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