Are Keywords Really Important for Website Content?

Jan 2020

If you are blogging or creating content for your business’s website, you may be wondering if keywords are important to incorporate within your copy. The answer is, yes!


First, in order to understand the effectiveness of keywords, you need to understand the importance of SEO. SEO stands for “Search Engine Optimization.” Successful SEO provides the right balance of keywords to attract website traffic organically. Even if you’re an award-winning writer, your content will not perform well in search engines if you are not incorporating keywords in your copy. 


The ultimate goal is for your content to appear in search results for those who would benefit from what your site has to offer. You can do this successfully by implementing the proper keywords into your content. 

What are Keywords?

Keywords are the ideas and topics that help define what your story is about. Ultimately, keywords are words and phrases that searchers like you will enter in order to find the answers or information they are looking for. 

Why are Keywords Important?

Keywords can also be known as coded search queries. Let’s look at this blog post, for example. You may have found this blog by searching, “Are keywords really important for blogging?” via Google’s search engine. The post is then listed in your search results because the blog and title include keywords related to your specific search. 


Your goal when including keywords in your copy is to rank high enough on search engines so that users discover your page. Keywords are what drive traffic to your website organically. In order to do this, you need to have a clear understanding of your audience. You need to know which keywords people are searching, the answers to what they are searching, and the type of content people are interested in. 

As you now know, keywords are an important factor in successful SEO. If you’ve found this blog informative, there is much more to learn about how you can optimize your website! To continue reading about how you can rise to the top with SEO, click here


61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

Are you ready to come up in more search results, make sure the right people are finding you online, and generate the results you’ve been looking for? Our team remains on the cutting edge of constantly changing SEO trends.

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