Whether there is an earthquake in California or Instagram has crashed (again), everyone immediately turns to Twitter to share their thoughts. This social media platform has become the go-to spot to find original memes and to talk about the world’s biggest news.
Conversation is Twitter’s superpower. In a recent shareholder letter, they said that “promoting more conversation on Twitter ensures we are the place where people all around the world go to see and talk about what’s happening.”
At the end of every year, Twitter creates a global report that spotlights some of the world’s best Twitter moments of the year within a campaign called #ThisHappened.
Instead of ranking by overall tweet volume, Twitter considered conversation more valuable and ranked by the number of people tweeting about each topic.
While not all of these topics can be used to your brand’s advantage, it is beneficial to consider what makes something so “tweet-worthy.” Having a similar approach in your Twitter strategy can get your business out to a larger audience and drive action.
Discover what the world was tweeting about the most in 2019:
Top Female Athletes
Top Male Athletes
Top International Sports Competition Hashtags
Top Sports Teams
Top TV Shows
Top News-Related Hashtags
Reflecting on this past year can help determine what to focus on for the upcoming year. Twitter helps brands create their 2020 marketing strategy with inspiration from their Major Events Calendar. The calendar includes each event by type, color-coded into categories like Conferences, Sports, Entertainment, and Holidays.
77 percent of Twitter users feel more positive about a brand when their Tweet has been replied to.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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