Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and stay informed with the latest social media news.
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It has almost become a business norm to use social media in today’s inbound marketing world. The trick is using it well. More harm than good comes from using it wrong ways than not using it at all. Like anything, there are do’s and don’ts and a few faux pas you should certainly be aware of, especially if you are a small business. There are 5 major ways in which social media is misused and many small businesses don’t do it right; don’t be one of them. Social Media Misconceptions
Google+ received somewhat of a makeover at the 2012 annual Google I/O conference. Google+ creators have stated that the purpose of Google+ plus is not to be compared with Facebook. The developers seem to think their creation is taking somewhat of a hit because its often times users are comparing it with sites like Facebook. To reinvent the wheel, Google+ is rolling out some cool new features like Google+ Events and a newly released App for Android tablets. Get the inside scoop on Google+
Apps are becoming the wave of the future. People are on the go and lets face it, phones are practically miniature computers. Reaching out to mobile users is becoming increasingly easier as mobile apps become more sophisticated. Features like push notifications, a notification that can be sent to a phone via apps, are providing yet more ways to reach the end consumer. However there are points to consider when sending push notifications. Timing is everything. So if your business has mobile apps, or is thinking about them follow these 7 tips. Push consumers the right way
How do you get more engagement on Facebook, whether it be on your business page or personal page? Pictures. Pictures. Pictures and oh yeah one last thing, Pictures. 5 panelists at the All Facebook Marketing Conference say posting a picture is more likely to spark engagement on Facebook. Even if you post have a good weekend with a picture of a cheeseburger. What panelists say about pictures
Feature photo credit: @flaviodboy