Twitter and the Inauguration

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and stay informed with the latest social media news.


President Barack Obama’s second inauguration was scaled back from his first in terms of cost and scale. But it outshined his 2009 inauguration in one major way: how it played out on social media. There were 1.1 million inauguration-related tweets sent during the ceremony.  This goes to show that social media is becoming the world’s conversation.  Read the story


It’s important to understand the data behind each social channel to gain insights into what works and what doesn’t with your audience. Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year. Social Media stats.


Instagram is accompanied by web profiles in the first true attempt from the photo-sharing service to provide users with a more complete version of user identity accessible through the web. In essence, it’s most everything you know about your profile page from your Instagram mobile app, but available on the Web.  This comes at no surprise since Facebook now owns Instagram.  See what’s in store.


It has almost become a business norm to use social media in today’s inbound marketing world.  The trick is using it well.  More harm than good comes from using it wrong ways than not using it at all.  Like anything, there are do’s and don’ts and a few faux pas you should certainly be aware of, especially if you are a small business.  There are 5 major ways in which social media is misused and many small businesses don’t do it right; don’t be one of them. Social Media Misconceptions

Feature photo credit: @alireza_allb

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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More