The Dos and Don’ts of Digital Marketing in December

With December upon us, it’s important to map out the month and to develop a plan on navigating the holiday around your business and marketing materials. You’ve got the tree up, and you’ve hung the stockings. How will your business market the holiday season? We get a lot of questions during this time, and we want to help you have a successful end of the year and start the New Year off on the right foot.

When and What Should You Post

As a business owner, it’s important to establish early on the language you will use around the holidays. Are you offering Merry Christmas or Happy Hanukkah greetings, or will you stay more neutral and wish your audience Happy Holidays? While this might not seem like a big deal, your content should match how you present your company in person or around the office. We don’t think one is right over the other, but consistency in branding is important. When it comes to your posting schedule, it should relatively stay the same except for on the actual holidays. Our best practice is to respect the holidays and not try to sell or be promotional on those days. We usually recommend a single post on the channels wishing people a happy holiday. If you are an international brand, you may not want to mention specific holidays at all. The important thing here is to know your audience well and to make sure you don’t alienate them in your holiday posting.

Should You Run Ads

Running ads during the holidays can be tricky if you have a small budget. Here’s why. Every major corporation started putting its dollars behind advertising for Black Friday and Cyber Monday. And just because those have passed doesn’t mean they aren’t running them through the New Year. It’s the biggest competition of the year in digital marketing. If you own a small business, you need to make sure your ads hit a very specific segment of your audience. Nearly every advertiser is going after “moms.” If you run ads, you can’t afford to be generic. You need to be specific in going after your audience. One recommendation is to do some remarketing of people already familiar with your brand. Warmer audiences are easier to convert than cold audiences.

Worried about getting your brand out there during the holiday craze? Think outside of the box. Did you know that 46% of users act after viewing a video ad?

KWSM has an in-house video team that will help give your brand a human face and generates the results you desire.

CONTACT US for a complimentary brainstorming session on how to add video to your website or digital marketing strategy.

 

 

Follow Taylor Glaze:
Taylor has a background in public relations, marketing and event planning. She is a Content Editor at KWSM and has worked extensively in the action sports, health and wellness, and beauty industries.

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