Social Media Madness: How the Final 4 Teams are Winning

Whether your NCAA tournament bracket is flourishing or busted early on, March Madness is on the minds of loyal college basketball fans and even those who jumped on the bracketology bandwagon, well…for the excitement. Every year, a self-proclaimed basketball expert discovers a new formula to predict the winning teams. Then, thousands of fans flock to social media to read about these strategies before they make their final selections. Here’s how the 2017 Final Four teams are winning with fans off the court.

Gonzaga University Bulldogs

Despite this private university’s small student population, the Gonzaga Men’s Basketball team is scoring three pointers with its Facebook fans. The Facebook page is consistently swishing tournament-related postings that are reaching approximately 4,000 people per post with thousands of likes and shares. The team’s catchy hashtag, #UnitedWeZag, has found itself trending on Twitter with several thousand followers, some notable, cheering on the Bulldogs.

Photo credit: ZagMBB

It’s no surprise this small, but mighty team is blazing a path on social media!

University of North Carolina Tarheels

No stranger to the NCAA tournament, the North Carolina Tarheels Men’s Basketball Team is a crowd pleaser on Twitter. The Twitter account does a great job of building team spirit and fan momentum by looking forward and celebrating with a throwback to Coach Dean Smith’s first NCAA tournament championship victory, which was retweeted nearly 900 times.

Photo credit: UNC_Basketball

University of Oregon Ducks

With 45.4 thousand followers, the Oregon Ducks Men’s Basketball team is making a fast break on Instagram. It’s vibrant green and yellow colors, coupled with images of the team working together on and off the court, creates a powerful flow and captivating visual story that keeps its fan base coming back for more. The team scored a slam-dunk with fans by using Facebook’s live video feature to capture the team’s arrival to the Final Four stage.

Photo credit: oregonmbb

University of South Carolina Gamecocks

The South Carolina Gamecocks Men’s Basketball team is shattering backboards on Twitter. One successful strategy this team is using to foster a stronger connection with fans is tweeting behind the scenes photos. The team is also incorporating video, which is a smart way to get the attention of followers who have the video autoplay setting enabled. The team is also leading a full-court press on Facebook by celebrating fans in photos and video. The page’s most recent video received 2,500 likes from fans, 216,000 video views, and nearly 3,500 views.

Photo credit: GamecockMBB


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