Know Your Audience | Social Media Help Desk Episode 30

For this week’s Social Media Help Desk, we’ve got the home field advantage! We’re back in our Orange County office for this week’s broadcast with guest host Alexandra Hall discussing all the current social media trends and news you need to know. Alexandra is sitting down with content editors, Layla Lameijer and Isaac Juarez, as they discuss what we can learn from the NFL’s marketing tactics and which social media metrics you should be watching.

 

Alexandra kicks things off with our trending news segment. Each week, the panelists discuss the social media channels that are making headlines, this week highlighting changes with Pinterest and Twitter.

 

As the football season heats up, the NFL is all in on its marketing strategy. With big brands like Pizza Hut and Anheuser-Busch profiting off the massive ratings of the Sunday morning games, how can your business make it work for them? Isaac breaks it down play-by-play with the panel.

 

And when it comes to knowing when your efforts are really working, what should you be looking for? Layla is up next laying out all the numbers and statistics you should be tracking during your monthly reports.

 

96% of small business owners/marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, “Social media marketing is important for my business.”

 

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

 

Social Media Bootcamp is for you. CLICK HERE to join us!

Follow Taylor Lizura:
Taylor is a Senior Content Editor at KWSM. She is a passionate storyteller who gets excited about learning the language of the brands she works with. Taylor loves film, television and Twitter.