How to Run Social Media for Real Estate

At KWSM, we work with a variety of businesses in different industries. Clients like our ability to quickly learn their industry and covey the messaging properly. One of the areas where we represent clients is the real estate industry. We get a lot of questions about what Realtors should be doing on social media, so we’ve put together this primer.


When starting to run social media for any business, the first thing your team needs to do is evaluate which channels would be the best fit. For real estate related content, we have found that Facebook, Instagram, and Blogs are the top three channels to reach the right target audience.

Types of Content

Real estate is an industry that has the benefit of having a lot of content to work with. Here are some of the types of content you can create:

  • Open House announcements
  • New Listings
  • Client Success Stories (Testimonials)
  • Local community updates & events
  • Market stats
  • Team bios
  • Neighborhood guides

Facebook Ads are another great tool for real estate professionals. You can create a targeted audience based on the neighborhood of each listing to attract local buyers. This is also a great way to get traffic to an open house.

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

Our team works as an extension of your team to carefully craft blog posts, social media content and email drip campaigns that will keep your fans engaged.

CONTACT US to learn more about creating the results you’re looking for with an effective content marketing strategy.



Follow Taylor Glaze:
Taylor has a background in public relations, marketing and event planning. She is a Content Editor at KWSM and has worked extensively in the action sports, health and wellness, and beauty industries.