Don’t Fear Change, Embrace It: 3 Ways Social Media Can Give Your Business the Boost it Needs

Why Humans Fear Change

Have you ever noticed that society as a whole fears change?

Photo Credit: @juansharks
Photo Credit: @juansharks

We have great debates and large political gatherings over the smallest changes. Remember when Coke changed their formula, and the whole world flipped upside down? Society does not accept change easily.

So why do we fear change so much?

The answer is simple- it is human nature. Change asks us to let go and as humans we are not good at letting go.

We are good at holding on. Most of the time, we would rather hold onto our beliefs than accept reality.

The problem with being afraid of change is that it can hold back our personal development.

Being open to the idea of change is beneficial because it can spark growth and development.

The Birth of Social Media

Since the birth of Myspace in 2003, social media has slowly taken the world by storm. As social media gained popularity, the elements of human fear of change started to kick in. On the news, in businesses and amongst friends, everyone started contemplating the impact that these new social networks would have on our society.

Fast forward twelve years and we still hear the same skepticism about social media, but now our society can hardly get enough of it.

Social media has slowly become integrated into our daily lives, and it is almost impossible to go a day without being on at least one form of social media.

As more social media companies become publicly traded, it is safe to say that this new way of communication is here to stay. Even though social media has become mainstream, there are still many people who fear this new technology, and many of the are business owners.

Most businesses fear social media because they don’t understand it. They are afraid to adopt social media as a valuable marketing tool for their business because that means they have to let go of the tradition marketing tactics that they are used to using.

Social media marketing is a great tool for promoting your business and it should have a place in your overall marketing plan.

If you have yet to accept social media marketing as a major marketing tool, here are three ways that social media can give your company the boost it needs.

Increase Brand Awareness

Social media is a great tool to increase your company’s brand awareness. As of March 31, 2015, Facebook reported having 1.19 billion monthly active users.

It is hard to deny that there is clearly value in being on a network where a majority of your customers are communicating with one another every day.

If your brand can fit into that conversation, it is exposing itself to thousands of potential new customers that would have never heard of your brand otherwise.

With the right social media marketing strategy, there is no limit on how many new eyeballs your brand can expose itself to and how many of them will convert to customers as a result.

Build A Community

Social media can help your brand build an army of loyal followers. No matter what social media channel your brand plans to use, there is a huge opportunity to build a community of loyal fans and followers.

What could be better than having a large following of people who can advocate and endorse your brand’s mission?

Building a community on social media is also a great way to boost word-of-mouth marketing for your brand. Did you know that over 92% of consumers believe recommendations from friends and family over all other forms of advertising? This means that having an army of brand advocates that curates your content gives your brand even more authority in your industry.

Increase Traffic To Your Website

We all know the line from the movie Field of Dreams, “If you build it they will come.”

Unfortunately, that isn’t always the case with your company’s website. A lot of businesses struggle with driving traffic to their website and having new people discover their brand.

Social media can help change that by driving a targeted audience directly to your website. Building a community on any social channel will help drive traffic to your website not only from your followers and friends but their friends as well.

By creating and sharing relevant content that your fans and followers can engage with and share, your brand as the potential to drive new visitors to your website daily.

Not to mention that most social media channels now have amazing advertising tools that allow you to drive highly targeted users to your website for pennies on the dollar.

What Are You Waiting For?

Don’t let your fear of social media stunt your brand’s growth. Social media is a powerful marketing tool when used correctly and it can expose your company to a limitless number of new customers.

If you are interested in learning how your business can utilize social media to grow your company, sign up for Social Media Bootcamp today.

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KWSM is a digital marketing agency made up of journalists. We specialize in social media management, website design and video. Our offices are located in Orange County, CA and Atlanta, GA, but we serve clients all over the country. Read More