Should My Business Have a Podcast?

Jan 2021

Businesses these days are abuzz with thoughts of starting a podcast. Before you jump on the podcast train, it’s important to understand your capabilities and responsibilities in the long-term.

After all, having an idea and following through with it are two different things. We’ve listed a few questions you should address as you consider starting a podcast for your business. If you can answer these questions with a yes, you may have what it takes to start one!

Can You Offer Value to Listeners?

This is the first question you should ask yourself before starting a podcast. If you are in a position to share information that can satisfy the pain points of your audience, a podcast may be a good idea for you. Your listeners want to hear from the experts and thought leaders in your industry. A podcast may make your relationship all the more valuable. However, if you cannot produce content that will be helpful or long-term, a podcast may not be the right medium to share your expertise. 

Related Article: How to Use Video to Connect With Your Audience

Can You Host with Confidence?

Podcasting takes gusto! Since podcasts are audio-based, they don’t have visual aids to help you get your message across. That means you’ll need to channel your personality and message through sound. If you can easily engage your audience with charisma and authority, hosting should be a breeze! You can also find a host with a charming quality to speak for your business, but they should be an authority in the industry.

Can You Invest Your Time?

The toughest part of podcasting is consistency. Before you start jotting down ideas, take the time to ask yourself if you have the time to record at all. If you struggle with time management, it’s all too easy to get in over your head. You may have great ideas but not enough time to accomplish them. Your listeners tune in to learn about what you can offer, so content creation and planning ahead are necessary to keep them coming back for more. 


51% of the U.S. population over 12 has listened to a podcast.

Does your business need a strong content marketing strategy? At KWSM, we create fully-customized marketing plans to attract and engage your audience.

CONTACT US to learn about how we can create an effective content marketing strategy for your business.




Fill out the form below to start your conversation with KWSM.

Core Values at KWSM a digital marketing agency