Should My Business be on TikTok?

Jan 2021

The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, the more the algorithm learns about your interest and serves you videos related to your interests on your home feed. 


Besides personal use, TikTok may be a platform worth jumping on for your business. After all, the app boasts over 46 million users in the United States alone. Here are a few signs that your business may want to think about creating a TikTok page. 

While a new platform to the social media scene, TikTok already boasts a large and highly engaged user base which could aid your business in reaching target audiences.

You are able to Show your Products, Services, or Company Culture in a Video 

The most important thing to consider before you sign your business up for TikTok is if you can show some aspect of your business off via a short video. TikTok is a video-only platform, so if you aren’t able to showcase your business in this way, sticking to text or image-heavy platforms like LinkedIn, Twitter, Facebook, and Instagram may be a better option. 


Most people finding your TikTok page are likely interested in learning first and foremost about your business offerings. Giving product sneak peeks or tutorials, video bios of your team members, or a short how-to can add value and keep viewers watching, sharing, and following your brand on this platform. 


 It Makes Sense to Show Off Your Not-So-Serious Side

Very few user pages on TikTok are all business all the time. With this in mind, you’ll only want to join the platform if your brand can show off a little personality. For example, if your business is an estate planning firm that specializes in writing wills, showing off your team at happy hour or other culture insights might come across as tone-deaf with your target audience. Messaging and visuals matter when it comes to how your target audience perceives your business. 


While you can post videos that only showcase your business offerings and are 100 percent professional, they will likely have very few views and reach considering what users on TikTok are interested in watching. 


Your Target Audience is on TikTok

While TikTok usage is increasing greatly across multiple generations, Millennials and Gen Z still make up the bulk of the user base. With this in mind, your business may benefit the most from being on the platform if your target audiences are Millennials and Gen Z as well, even if they don’t have an immediate need for your service or product. Good examples here are law firms that help clients get out of legal trouble, financial institutions, doctors, and B2C companies. 


Joining a new social media platform as a business can seem like a big decision, but if you think creating short, fun video content may be a good addition to your business’ social media presence, TikTok offers endless possibilities for creativity to position your business in a unique way (and even the chance to go viral!). 


The Importance of Corporate PhilanthropySocial media has a 100 percent higher lead-to-close rate than outbound marketing. 


Do you need to start marketing your company on social media but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want


CLICK HERE to schedule a complimentary 30-minute digital marketing audit. 

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