Many business owners have achieved success by pulling themselves up by their bootstraps. In today’s environment, pulling digital strings has become just as integral to thriving in the modern business landscape. Even with all of the changes in the digital landscape, companies still ask, “How can a digital marketing agency help my business?”
Adapting to the digital world and capitalizing on the opportunities it presents is a specialized field, and an agency can help your organization do both to flourish.
At KWSM: a digital marketing agency, we have helped hundreds of companies thrive by making the most of their online presence for over 13 years. I have worked at both agencies and in-house as a copywriter for 6 years and counting, and I can personally attest to the difference an agency makes in helping businesses grow.
How Can a Digital Marketing Agency Help My Business?
A digital marketing agency can help your business thrive in several different ways. From utilizing tools and technology to monitoring analytics and tracking results, and most of all by saving you time! Read on to learn how an agency can help your business.
“Running a business keeps you busy, but with the help of a digital marketing agency, you can focus on what matters most while the agency takes care of spreading your brand’s message and reaching your target audience.”
– Greg Colacino, Director of Content, KWSM
Leverage the Latest Tools and Technology
Tools and tech are some of the biggest advantages to consider when asking yourself, Can a digital marketing agency help my business?
Digital marketing encompasses several fields, all of which require unique technology and tools. When you partner with a digital marketing agency, they bring resources to strengthen things like social media, search engine optimization, web development, pay-per-click (PPC) advertising, and more.
To scale your business and transcend the competition, these are essential components of a strategy. Just as importantly, an experienced agency knows how to use them like the back of their collective hands to maximize the efficiency of your marketing efforts.
A qualified agency will know the ins and outs of each of these tools as they continue to evolve. For example, when Google announced the transition to GA4, businesses didn’t know how to adapt to, and capitalize on, the change. Many companies were faced with the challenge of understanding how the criteria for tracking metrics and optimizing their digital marketing had change. A good digital partner will help you navigate these changes and stay ahead of the curve.
Develop Fresh, High-Impact Content
When you work with a digital marketing agency, you will access a team of professionals with experience in crafting fresh, high-impact content across different platforms. An agency will help define your brand identity to optimize content and ensure it is cohesive.
By constantly keeping updated on emerging industry trends that may impact your business and studying your audience closely, agencies will be able to craft high-quality, engaging content that addresses your audience’s concerns and positions your business as a trusted authority.
Case Study: A law firm I work with came to KWSM in search of a digital marketing agency to help craft high-impact, fresh content that demonstrates their expertise. To showcase their thought leadership, we work to highlight the lawyers behind it.
Per Google’s ranking system, high-impact content is content that has substance, insights, and shares unique experiences. To develop this for the attorneys at the firm, we share their successes, experiences, and insights.
To gather information, I conduct interviews with the client’s team about their experience and what motivated them to enter this field of litigation. During interviews, they provide their expert opinions on news stories, trends, and what distinguishes them from others in the field.
Using the insights I have collected from our conversations, I write two high-impact articles weekly from their perspective that showcase their experiences representing clients. Over the last year, our content has generated:
- Nearly 700,000 impressions on their content
- Over 52,000 page views on their website
- Almost 12,500 clicks on content
- Over 370 first-page keyword results in search
Grow Your Online Presence
Growing your online presence can be one of the biggest benefits to factor in when determining how a digital marketing agency can help your business.
But a strong online presence doesn’t necessarily mean securing the number one spot on the search engine results page or having two million followers on Instagram. A strong online presence means when users look for you or your services, they will find you.
Accomplishing this entails creating accounts and listings following best practices and your audience’s behavior. You need a team proficient in Google My Business, Facebook, LinkedIn, Instagram, and wherever members of your target audience spend their time.
Building social communities, targeting keywords, and creating high-impact, search-friendly, and user-friendly content will grow your presence and brand.
Adapt to Crucial Changes
One of the most important aspects of effective digital marketing is adaptability. The industry is in constant flux.
While SEO may seem like a basic technique to maximize your visibility, Google constantly updates the algorithm to change what content ranks best. An agency will monitor changes and adjust strategies to prevent your pages from being deindexed or de-ranked.
Take, for example, the rise of AI and its effect on SEO. Google has started to combat poor quality AI-generated content by altering what content ranks well in its algorithm. Brand journalism has become essential to strong rankings and performance because it abides by the new E-E-A-T requirements rolled out in late 2022. E-E-A-T stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Essentially, Google has started judging pages based on the credibility of the site, author, and website, which requires including more organic and original statistics, quotes, and other elements of case studies to reach the top rankings.
Not understanding what is changing and how to recalibrate is how companies get left behind by the competition, even after the fool’s gold of initial success.
Monitor Analytics & Track Results
Tracking analytics is one final benefit to consider when deciding whether a digital marketing agency can help your business. After your marketing strategies and platforms are implemented and set up, the real work begins.
You must continuously evaluate how your strategy is performing. This requires clearly defining your goals and KPIs. A marketing agency can identify your goals, monitor analytics, identify areas that need improvement, and constantly make adjustments.
The insights you glean from analytics are a guide as you continue to develop campaigns and refine marketing techniques so that you are constantly improving your marketing efforts by dialing in your targeting, messaging, and tactics.
Need A Digital Marketing Agency to Help Your Business Achieve Greater Success?
By leveraging the latest tools and technology, adapting to industry changes, and monitoring analytics, a digital marketing agency can help you compete. The digital space is, in many ways, your greatest opportunity. For some business owners, it may feel like uncharted territory. A digital marketing agency is your reliable team that will help you explore and conquer this terrain.
Still asking yourself, Can a digital marketing agency help my business? Fill out the form below and someone from the KWSM team will be in touch to discuss how an agency can help you hit your goals!
