Converting a prospect into a customer can feel like more than an uphill battle in a cloudy economic climate; it can feel like trying to scale a mountain. For some, climbing a mountain like Mount Everest could seem like an impossible feat. But what if I told you that over
When writing marketing copy and content, anybody can put words on a page. But that page is as good as blank if it fails to tell a substantial story. KWSM has been crafting professional stories for businesses across many industries for 13+ years to engage better and connect with readers,
You’re building a brand from the ground up, facing challenges head-on. But there’s one obstacle that keeps occurring: finding the right talent. Applications may be coming in, but they rarely bring the quality you need. It’s frustrating and time-consuming, pulling you away from focusing on growth. Luckily, there’s a way
Employer branding is a lot like a birdhouse. Building a good one requires time, planning, and care. Why all the effort? Because you know that a well-constructed birdhouse will not only attract a variety of birds but also encourage them to stay, build a nest, and become long-term residents of
Marketing is an industry that’s all about understanding how people think and connecting with them, which is true throughout the entire process, not just when targeting audiences. As an agency, we know that we have to be able to connect with both our colleagues and clients to realize the best
I’ve been a Copywriter at KWSM for over a year. When I got the invitation to participate in the annual KWSM Leadership Program, I was as intimidated as I was honored and excited. Of course, I was thrilled that I would be considered a good candidate for this program. But
For several months, I had the privilege of participating in the annual KWSM Leadership Program. In this program, I learned something invaluable as I continue to grow as a Copywriter: ownership and accountability are the fires in which leaders are forged. When covering the difference between taking ownership and accountability
Are you on the brink of a big breakthrough for your business, or are you ready to launch a new product but don’t know how to announce it from the rooftops? A press release is a great way to get in front of the media and your target audience and
