To generate leads, you must generate interest, which is easier said than done. One of the best ways to create interest is through a content marketing strategy known as brand journalism. Brand journalism is an approach that incorporates characteristics of … Read More
By taking a brand journalism approach to content marketing, companies can distinguish themselves and create a deeper connection with their target audience. This approach entails humanizing brands by telling the story behind them. This more engaging, valuable, and authentic content … Read More
When you seek out and hire new talent, candidates evaluate your company and its reputation just as much as you evaluate theirs, which is why employer branding is so important. Your reputation sets you apart from other companies in your … Read More
When it comes to writing marketing copy and content, anybody can put words on a page. But that page is as good as blank if it fails to tell a substantial story. At KWSM, we have spent the past 13+ … Read More
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