As Facebook has taken over two other major apps (Instagram and Whatsapp), it’s efforts in more cross-communication are beginning to come into place.
Facebook has a plan to merge the three messaging apps within Messenger, Instagram, and WhatsApp. This means that users from any of these three apps will be allowed to message each other, without having to be using the same app. Although this merger is still being worked on, Facebook plans to release it at the end of 2019 or early 2020.
Learn what this dominance over data can mean for everyone:
The Pros
For regular users, the biggest benefit that this merge will bring is convenience. Most people do not like having too many apps on their phone, as they take up space and complicate app usage. Having these three apps in one will make it simple for users to navigate and communicate with friends. This will also benefit marketers, as they can reach their audience all in one place. This accessibility will also help businesses reach an even larger market that they might have missed out on previously.
The Cons
This data blend raises eyebrows for some, as it can potentially cause more regulation and privacy issues. With so much data being crossed over, a lot more risks can arise. As Facebook continues to grow, these types of changes diminish the independence of Instagram and Whatsapp. This has always been a concern from the start of Facebook acquiring these apps. Since the announcement of this merge, it has raised some eyebrows for users, businesses, and even data protection commissions.
The Takeaways
Collectively, Messenger, Instagram, and Whatsapp have about 3.8 billion monthly active users. It is no surprise that Facebook wants to streamline, as they have already been doing this with Instagram’s features. The integration of these three messaging apps comes with both positive and negative outcomes. While the simplicity of combining the three may be useful for users and businesses, the data risks might outweigh the benefits.
For Facebook, the privacy and security of users should be the most important factor within this marge. As they continue to work on this change, we expect to see more details about how this will affect everyone.
How many users are actually active on Facebook? According to Hootsuite, worldwide,1.47 billion people log in daily. Meanwhile, 74% of American Facebook users visit daily, with just over half of those checking in multiple times per day. This type of frequency conveys how important it is to have a consistent posting schedule for your Facebook marketing strategy.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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