Company Culture: How to Best Portray it

Nov 2021

 When potential customers visit your website for the first time, your company culture may very well influence their decision to purchase your product or service. The About Us, mission, and core values pages of your website are all indicators of how you conduct your business. When you think about how you want to portray your business to your customers, personality, culture, and values are key components. 

Core Values Page

Core values are the fundamental beliefs of a person or organization. In a professional setting, it is important to identify exactly how you desire to be seen. What are a few adjectives that describe your businesses’ priorities and culture? We usually see companies list 5 to 6 core value words on their website, followed by a description of why each word is a part of what makes them who they are. This valuable information will let your audience know what they should expect when they work with you.

Mission Statement Page

Your company’s mission statement is a powerful tool that declares the purpose of your organization and how you pledge to serve your customers. This statement gives you the opportunity to identify what your goals are and the way you fulfill them. Through a powerful mission statement, you can earn prospects’ trust. To ensure customers know you take your mission seriously, it is ideal to incorporate it in other areas, such as social media and newsletters. By doing this, you are reminding your audience that you are owning up to what you are promising. 

About Us Page

Last but not least, the About Us section of your website is the perfect area to identify what sets you apart from your competitors. Many companies include images of their employees with a blurb of their professional backgrounds. This tactic shows the friendly faces of your company and explains why they are an impressive team to work with. Why not get creative in this area? This is your opportunity to sell potential customers on your team, making it more likely to earn their business. 

46% of job seekers cite company culture as very important when choosing to apply to a company.

AT KWSM, we have a creative and cultured web team that specializes in getting your message across. In each section of your website, you can expect your business to be portrayed according to your desires. 

CONTACT US to learn more about developing an effective strategy for your website.

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Core Values at KWSM a digital marketing agency