How to Make the Most Out of Instagram’s Algorithm
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We know how you feel; Instagram’s new algorithm has changed the game when it comes to growing your audience, and the mysterious feed pattern can feel like a daunting challenge to overcome. This past March, Instagram announced that posts in … Read More

To Hashtag or Not to Hashtag – That is the Question
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Long gone are the days when hashtags were used exclusively for organizing Twitter conversations. Today, hashtags can be seen everywhere, on and off social media. Celebrities Jimmy Fallon and Sophia Bush have even coined the term “Air Hashtag,” encouraging the … Read More

Facebook vs. YouTube Prize Fight – Who Scores a Video Knockout?
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Let’s get ready to stream! It’s no secret that video marketing is taking the Internet by storm. According to HubSpot, video content is expected to represent 74% of all Internet traffic this year. So where do you put it? Here … Read More

The Difference Between a Retweet and a Reply on Twitter
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Retweets and replies are essentially the meat and potatoes of Twitter, but there are a few key differences between the two that you might not know. By retweeting or replying to other Twitter users, you are interacting with their content … Read More

The Biggest Mistake Businesses Make on Social Media
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Trust is an important factor in all relationships. Whether it is a romantic, personal, or professional relationship, trust is a consistent factor that all strong connections are built. The bond between you and your social media audience is no different. … Read More

3..2..1.. Blast Off! Launching Your Next Product On Social Media
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How do you go viral? It’s a question we hear all the time from clients looking to promote their “next big thing.” Unfortunately, the answer is simple. There is no viral button you can push to suddenly blow up online. … Read More

How to Invite Facebook Friends to “Like” Your Company Page
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So you’ve started a Facebook company page. Great! You’ve taken the first step towards marketing yourself, and your business, online. Facebook is by far the most popular social media channel with roughly 1.8 billion monthly users worldwide, making it the … Read More

Rock On: Companies Sending Out Coachella Vibes on Social Media
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Beyonce and Lady Gaga aren’t the only ones making headlines this festival season. The biggest music festival of the year is here; companies are using the trendy event to bring in new, engaged audiences and creating content that sparks the … Read More

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