How You Can Start Your Own Podcast
|

Is your co-worker, roommate, sibling, all recommending their favorite podcast you just have to check out? It’s not a coincidence! The rise of the podcast is here; Internet personalities and small business owners alike are jumping online to chat about … Read More

How to Run a Successful Email Drip Campaign
|

When it comes to persuading your audience to take action, sometimes they need a few subtle reminders. Email drip campaigns let you do just that. A drip campaign is a series of specific emails sent out one after another giving … Read More

Influencer Marketing Strategies to make your Partnership More Effective
|

As you might have noticed from the increased #ads on your Instagram feed, influencer marketing has grown as one of the most popular advertising strategies for many small businesses and large companies alike. With the rise of social media, many … Read More

National Social Media Day at the KWSM Office
|

Our favorite holiday is among us, and here at KWSM, we’re celebrating in a very special way. June 30th is National Social Media Day, a day dedicated to what we love most! In 2010, the digital media website Mashable launched … Read More

How to Set Up Your First Social Media Campaign
|

Social media is a powerful tool and should have a strong presence in your marketing strategy. Like all parts of your business, the way you manage your social media channels requires thoughtful planning and strategic thinking. Once you’ve established your … Read More

5 Tricks for Writing Enchanting Short Copy on Social Media
|

Remember the college days when you use to groan at the task of writing a 3,000-word paper? Marketing can really make you miss those days sometimes and Mark Twain’s words explain it best. “I didn’t have time to write a … Read More

The Three Things You Should Never Post On Social Media
|

It can be easy to forget just how accessible everything we post is on the internet. And as a brand or public figure, how you convey yourself online will often be reflected onto your business. Every tweet, reply, or post … Read More

How to Make the Most Out of Instagram’s Algorithm
|

We know how you feel; Instagram’s new algorithm has changed the game when it comes to growing your audience, and the mysterious feed pattern can feel like a daunting challenge to overcome. This past March, Instagram announced that posts in … Read More

To Hashtag or Not to Hashtag – That is the Question
|

Long gone are the days when hashtags were used exclusively for organizing Twitter conversations. Today, hashtags can be seen everywhere, on and off social media. Celebrities Jimmy Fallon and Sophia Bush have even coined the term “Air Hashtag,” encouraging the … Read More

Facebook vs. YouTube Prize Fight – Who Scores a Video Knockout?
|

Let’s get ready to stream! It’s no secret that video marketing is taking the Internet by storm. According to HubSpot, video content is expected to represent 74% of all Internet traffic this year. So where do you put it? Here … Read More

1 5 6 7 8 9