With online advertising, an out-of-the-box outlook can keep ideas fresh and help you take your marketing strategy to the next level. Facebook’s advertising platform is a tried and true way to promote your business, and we will always advocate for utilizing Facebook ads, but like a financial portfolio, you need
Whether you’re listening in on the office millenials’ conversations, or you’ve been recently scrolling through your Twitter feed, you may have heard the term Vero more than once this past week. No, it’s not a new energy drink company or fitness workout craze; it’s a social media app promising to
On social media, if they can’t see you, they can’t hear you! As social media expands, so does the number of users each major platform has. By February 2018, there were over 2.13 billion users on Facebook, 800 million active Instagram users, and 330 million Twitter users. And LinkedIn, while
You invest in your business, training for your employees, technology for your departments, but as the face of your company, are you investing in a professional headshot? If you strive to be seen as a leader in your industry, your image should reflect your capabilities as an expert. 3 reasons
You’ve spent valuable time and resources creating the perfect Facebook ad, but when it comes time to run your ad, you’re not reach enough people to see any results. Are you meeting Facebook’s 20% text rule? If not, your Facebook ad might be slowed down, if it is even showed
When it comes to Facebook ads, organization is key. Facebook’s ad structure allows you to organize your ads and campaigns so you are able to easily analyze your data and quantify which ads, audiences, and creative worked best. While you are testing the variables of your ads, you could have
Being able to track your social media success is one of the most important parts of online marketing that is often overlooked. If a portion of your marketing budget, big or small, is going towards Facebook ads, you’ll need to track the ROI of these ads to know if your
The start of each year is the perfect time to experiment with new advertising tools and start the year off fresh with a new approach to digital marketing strategy and social media advertising. The best way to do that? Evaluate how you’re digital marketing is working and if that approach
Frustrated with conversion rates? Invest in a landing page! A landing page is typically classified as a stand-alone page that promotes a particular service, product, or element of your business. It’s also the main destination for all of your web traffic. Opposed to driving traffic directly to your main website,
We’re at the end of 2017, and there are now a wide variety of advertising options on Facebook’s platform for you to choose from. From lead generation to in-stream video placement, there are more options than you could imagine within Facebook’s advertising manager for you to utilize to market your
