There are many different elements you need to think about when launching a successful local marketing campaign. From including the most up-to-date information to ensuring your landing pages are easy to navigate – below are tips to make the most of your business’ marketing campaign.
Review Your Listings
One of the most overlooked elements of a local marketing plan is reviewing your company’s listings. Listings are any location that includes your business name, address, phone number, hours, and photos. By taking the time to update each location that lists these details and reaching out to the different locations that include your business’ listings, you can be sure that all current and prospective customers will have the correct information about your company. If you keep a list of those locations as well links to the sites, you can cut down the time that it will take to update your listings moving forward.
Optimize Your Website
Your webpage is the one of the first places customers visit when searching for your business. Take the time to review it for search engine optimization (SEO) by including relevant keywords your customers are searching for. Also, remember that many more people are looking at websites via their cell phones rather than on a desktop. Because of this, it’s important to ensure your site is visually appealing and technically solid on both desktop and mobile screens. Keep your website easy to read with all relevant business information front and center.
Gauge Your Reviews
Today more than ever before, buyers are researching potential businesses before they engage with them personally. This makes reviewing, interacting, and updating websites and apps that hold user-generated ratings and reviews that much more important. You should be engaging with the current reviews of your business and encouraging customers to leave reviews and post photos of your business’ offerings.
Engage With Customers
In addition to posting organically on social media, you should be thinking about paid advertising. This includes targeting your customers with posts specifically geared towards them. Audiences can be categorized by location, age, or even interests.
Today’s consumers expect personally relevant search results and advertisements. By localizing and fine tuning your marketing efforts now, you’ll be able to connect with local consumers quicker and easier than ever before.
80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online.
Do you need help creating engaging content for your brand, but don’t know where to start? KWSM works as an extension of your team to craft fully developed content marketing campaigns that will keep your customers engaged.
CONTACT US to learn more about creating an effective content marketing strategy.