Don’t be afraid! Halloween is the perfect time to ignite your social media channels and kick off the holiday season strong. With inspiration lurking around every corner, there’s no reason you shouldn’t be using this spooky holiday to get your audience excited about your company’s social media presence. We’ve complied the 4 best tricks and treats for giving your channels the festive kick it needs.
#1 Dress Up Your Content
Don’t wait until October 31st to start decorating your social media channels with Halloween décor, get creative now! Throughout the entire month of October, you should be thinking of creative ways to dress up your content for the holidays. Much like your decorate your own home during the season, decorations like pumpkins and cobwebs can really make your content stand out and grab the attention of your audience. Their minds are already on ghouls and goblins, so why not use it to your advantage while you can! Looking for some content inspiration? LUSH Fresh Handmade Cosmetics has already gotten the jump on Halloween promoting all of their Halloween themed items on Instagram. This is a yearly tradition for the brand, so followers get excited every October to check out this year’s new, festival items.
#2 Involve Your Audience
Your audience loves to get festive, making October the perfect time to launch a contest on your social media channels. Have a new product you are trying to promote? Hosting a pumpkin carving contest or pet costume contest on your channels is a great way to get your audience involved and excited about a new launch. This will give you a boost in engagement while encouraging your followers to come back and check out the other entrees or to see if they’ve won. Plus you’ve got your item in the hands of a dedicated follower who will be more than excited to share their experience on their own social media channels. An expert in all things contest is Party City! They’ve partnered with Heidi Klum to give-away 2 tickets to her legendary Halloween Party. To enter? Post a pic of your house’s decorations using the hashtag #PartyCityHalloweenContest.
#3 Get Pinning
The one place everyone goes for holiday inspiration? Pinterest of course! Tis the season to create new and creative boards for all things Halloween. You can share typical Halloween fun such as creative deserts and party ideas, while mixing in your own holiday promotions. L’Oreal Paris shows off their many makeup products with a Halloween Makeup Looks board, featuring their products in a variety of different ways!
#4 Offer a “Treat” They Can’t Refuse
Tick or treaters expect some pretty sweet treats on Halloween night, your audience is no different when it comes to sales and deals. Launch a Halloween promotion on your social media channels to drive more sales, giving your customers an offer they can’t refuse. See’s Candies encourages more candy sales with flat-rate free shipping for the limited Halloween season.
Now that we’ve unwrapped these tips and carved out a plan for your social media channels, its time to put it all to work. Show your audience you mean business with creative content they will die for. For advice regarding your companies social media channels, check out the KWSM daily blog.