6 Do’s & Don’ts of Networking Online
With the rise of networking online, the business world has changed. Fast talkers and silver-tongued devils no longer run the show – nowadays, online communication reigns king when it comes to outreach. With this shift in communication style across businesses and industries, a new set of rules now apply. Whether you’re a job hunting post-graduate […]
Become a Thought Leader Through the Writing Process
If you’ve been in your industry for a long time, you’ve developed a wealth of thoughts, opinions, insights, and predictions about your field. Your opinion leadership is a resource that can drive leads, open networking opportunities, and build a trove of industry betterment. Many professionals have yet to tap into this resource, tragically, because they […]
KWSM Team Celebrations: April’s Rock, Paper, Scissors Show-Down
The KWSM team recently gathered via Zoom for April’s Team Celebrations – a special meeting where all four offices honor the birthdays, workiversaries, and new team members who joined our agency during the month. In April, we are celebrating the birthdays of Digital Marketing Strategist David Jones and Junior Copywriter Monty Montgomery, as well as […]
Spring Marketing Trends to Try
Like fashion, marketing trends can come and go, but the best content strategies live forever. Content marketing continues to help many businesses thrive in this growing market. This spring, refresh your marketing strategy with some everlasting content staples and test out new techy tactics that will keep your target audience engaged. Interactive Content In business, […]
Why Storytelling is Crucial to Digital Marketing
Digital marketing is the most essential tool in the modern business world. If you are not utilizing digital marketing strategies, then you are depriving your business of a streamlined avenue for acquiring consistent leads. But it’s more than posting promotions on social media or sending out monthly newsletters. The goal of a digital marketing team […]
Designing Campaigns Around User Intent and SEO Content Creation
What is user intent? A person performing a search always has a goal in mind. That “goal” is known as the user intent. The Importance of User Intent Whether you’re building awareness, creating SEO content, or driving sales, developing an understanding of the customer and their experience is the first step in any marketing campaign. […]
Why Business Owners Need to Focus on Online Lead Generation
Generating leads is essential for any business. Whether you are a new business just starting out, or an established business looking to grow, lead generation is key. The problem is that many business owners don’t focus on lead generation until it’s too late. They wait until they are struggling and their sales are down before […]
Text Message Marketing: 3 Secret Weapons for Your Business
Text message marketing is an effective way to communicate to your audience. It is quick, direct, and cost-efficient, but the benefits are only seen if implemented correctly. Here are 3 secret weapons for your business to keep in mind when wanting to reap the benefits of this tool. Set the Tone Your business should […]
Marketing Copywriting Tips to Boost Your Conversion Rate
As a marketer, you’re likely aware that copywriting is a balancing act. With every website, landing page, or advertisement, you’re writing for two audiences: your human targets, and the SEO AI which crawls Google. Plenty of copywriters tend to get caught in the hamster wheel of SEO, writing according to what they think robots want […]
To Meme or Not to Meme: How to Read the Room When Content Marketing
Language evolves. Thanks to the digital communication space, many of us are seeing language evolve in real time. Words, phrases, or methods of communication that were once considered niche or informal are quickly moving into the mainstream. Since marketing has always thrived in the subliminal space between industry-specific language and mainstream language, the digital content […]
