Storytelling

TikTok has grown from 133 million users in 2018 to 1 billion users in 2021 according to Business of Apps. The platform is user-friendly, allowing you to easily scroll through the feed for hours. Many believed that TikTok was just … Read More

Your website copy, be it a landing page, digital advert, or general services page, is your company’s digital first impression. Seeing as first impressions are the most important, you’ll want to ensure everything is in order. From highlighting the benefits … Read More

In the last five years, belief-driven buying has become the new normal. Twenty years ago, brands were expected to stay out of social or moral conversations; consumers now make purchasing decisions based on brand names that align with their personal … Read More

To recycle content can feel taboo for some professionals, but I’m here to break the myth. Repurposing content is an effective strategy your business should be implementing. Here’s why. Benefits of Recycling Content In the years that you have been … Read More

Landing pages are solo web pages with a dedicated purpose: to convert visitors into leads. Some landing pages get straight to the point, while others may offer a little something, such as a free consultation or ebook, in exchange for … Read More

What is Google Analytics 4? Google Analytics 4 is a tool that helps businesses see unified user journeys across their websites and apps, analyze insights with Google’s machine learning technology, and keep up with ever-changing technology trends. In October 2020, … Read More

Within the last few years, as the world has experienced an influx of grief, many brands sought ways to remain tonally adherent to their customers. One tactic that brands have implemented is a marketing protocol that gives subscribers the opportunity … Read More

Here at KWSM, we know that proper organization is much more than just keeping your workspace tidy. Each member of our team is committed to following and constantly improving regimented systems and processes that keep our ducks in a row … Read More

The KWSM Celebrations Committee held a company-wide Rock Paper Scissors tournament, and I lost to my teammate Epiphany Hunter in the championship match. The experience reminded me that Rock Paper Scissors is a simple game, but it can teach us … Read More

Digital advertising has seen many changes in the last couple of years. As a business owner, it’s important to be aware of the new technologies, policies, and trends that could impact your current marketing strategy. Here are the top changes … Read More