4 Ways to Take Advantage of Geotargeted Ads for Your Business
Did you know that geotargeted advertising can help improve your business? It’s true! Geotargeting is a powerful tool, and it’s one that more businesses should be taking advantage of. By targeting consumers in specific locations, you can ensure that your ads are seen by people who are most likely to be interested in what you […]
3 Ways Companies are Using Socially-Responsible Marketing
Consumers are focused on working with socially responsible businesses that align with their core values to improve society and make a positive impact on the world. As a result, some business owners are trying out socially-responsible marketing and finding new ways to build real relationships and show empathy to their customers’ passions. Socially-Responsible Marketing 66% […]
Establishing a Strong Business Brand
Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from others. It is how you are identified and what goes into establishing your brand. In a similar sense, it is crucial for your business to […]
Yelp Keyword Boosting and Custom Location Targeting: What Businesses Need To Know
Yelp + Business Success Yelp is more than finding a place for great food. It is a connection point for businesses to interact with their targeted audience. When we think of Yelp, we think of restaurants, but other businesses including retailers, home services, auto services, and health & fitness have flocked to the service. As […]
4 Platforms You Should Use For PPC
What is Pay-Per-Click Advertising? Pay-per-click, commonly known as PPC, is a digital marketing tool where businesses pay every time their advertisement is clicked. PPC focuses on results with the targeted audience, whether that be sales growth, lead generation, or brand awareness. Creating a PPC campaign can be overwhelming, so let’s start by looking at four […]
3 Ways to Better Optimize Your Google My Business Page
What is Google My Business? Google My Business, abbreviated as GMB, is a tool that allows businesses to manage their online presence on Google search and Google Maps. This profile will assist in customers finding your business, whether that be through a direct search or one based on industry or location. Although this process is […]
International Women’s Day: Celebrating The Women of KWSM
Today is International Women’s Day! Each year on March 8, the world shifts its focus to celebrate women everywhere – not just for all they contribute, but for who they are. It’s no secret that throughout history, women have had to overcome (and are still overcoming) significant obstacles to gain equality, both in and […]
How to Kickstart Influencer Marketing For Your B2B
What is Influencer Marketing? The most recent buzz in the past couple of years has revolved around influencer marketing. But what exactly is it? Influencer marketing is where businesses enlist people who are influential to their brand to help promote their offerings to their targeted audience. The relationship your brand forms with an influencer is […]
Agency Life: Insight from KWSM President and CEO Katie Wagner
As any outsourced marketing team will tell you, running an agency is an experience all its own. From bigger-picture aspects such as developing growth strategies and navigating challenges, down to day-to-day tasks and interactions with clients, agency life is a unique environment that keeps us all on our toes and dependent on fellow team members […]
How to Generate Quality Leads on LinkedIn
LinkedIn + Lead Generation Lead generation refers to all of the activities and strategies a business uses to drive potential customers to their business offering. Without lead generation, businesses will have a difficult time attracting new customers and creating sales. However, given that LinkedIn is the top paid and organic social channel for B2B, it […]
